PowerViews with Ruth Stevens: The Science (not the art) of Marketing
ViewPoint
FEBRUARY 11, 2014
A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org. There’s a lot of buzz about trade shows, she said, but businesses need to focus more on the science of marketing and less on the art of the deal.
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