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Email Marketing vs. Marketing Automation: Explained

SendX

YES, Email Marketing is different from Marketing Automation. To ensure that you pick the one that fits into your marketing plans better. Using features like segmentation, tags, fields, etc, you can divide contacts into different segments. So, no automation? Is that Marketing Automation?

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The Ultimate B2C Marketing Automation Guide: How It’s Different

SendX

Let’s advance further with the role of automation in b2c marketing. Automation History Today almost all the marketers, even from small and medium corporations, use automation to interact with their visitors. Marketing automation came into existence in the 1990s, but it gained momentum only around the early 2000s.

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Best Practices for Using Tags in Marketing Automation

BenchmarkONE

So, your marketing automation software has tagging capabilities, and now you’re flying down your list of contacts, handing out tags like candy at a parade. While frivolous tagging is insanely easy to do (and, we’ll admit, sounds like a bit of fun) this approach can cause big problems down the line. Behavioral.

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5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. Don’t assume that people reading individual posts are navigating from the main blog.

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B2B Email Marketing Automation to Fuel Your Campaign Efforts

Binary Demand

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

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B2B Email Marketing Automation to Fuel Your Campaign Efforts

Binary Demand

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

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How to Use Tagging to Better Segment Your Contacts

BenchmarkONE

All you need to do is employ the right marketing automation tool. . It also doesn’t hurt to have a tool with tagging capabilities , so you can take that information, label, and segment your leads based on whatever organizational approach works for you. Different Ways to Use Tagging to Segment Contacts. By Behavior.

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