markempa

SEPTEMBER 30, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Heres what Todd says about it: "Here is the final installment to our podcast series on marketing and selling to big companies. What we try to spend time on in this call is "space" shared between marketing and sales.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

APRIL 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Podcasting is already successfully used for: Talk radio complete with topic and call-in listeners where voice mail boxes can play the audio into the podcast. Ideas or tips of the day. A new article in BtoB Magazine by Karen J.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JULY 28, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. In addition to webinars, this data shows that blogs and podcasts are evolving into key elements of the B2B marketers lead generation toolkit.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Convince & Convert

JUNE 3, 2010

We may be the least vindictive, grudge-holding society ever. For the most part, we’ve forgiven Tyson, Clinton, Nixon (my father-in-law is still a hater), Tylenol and about 63,157 other transgressions. We’ll forgive Roger Clemens. We’ll be okay eventually with Mel Gibson. Given the scale, is that a lot? Not enough? Great analogy.

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

MAY 4, 2010

Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. Well, I’ll try to keep the answer short because complete answer is a long one. As you know better than I, we are in the early innings of social media. Change takes time.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Blueprint for Personal Lead Generation Success | Main | Tips for better webinars, webcasts and improved ROI » 2 New RSS Feeds for the B2B Lead Generation Blog I just added 2 new RSS feeds.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Convince & Convert

JULY 15, 2010

The who is doing what piece of the puzzle. Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” Who’s Doing What? Digging deeper into the failure, many times it is because the business did not understand who is doing what.

Social Media 142

Social Media Paid Content Media Act-On 142

markempa

JUNE 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. It doesn’t matter what industry you’re in. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Social Media is Inexpensive False. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ). And Now For Something Completely Different But here’s where it gets interesting.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

markempa

NOVEMBER 15, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Many CRM providers, database gurus and a few agencies have developed preset forms to create dashboards. Whats a lead generation dashboard? Ive found that most of them dont work well for companies that have a complex sale.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# In addition to learning more about what questions and problems your customers may have with you, you’ll accrue a lot of goodwill just by asking.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JUNE 7, 2010

This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose. Released today (I was given a free, preview copy), Delivering Happiness chronicles the rise of Zappos from a half-baked notion to multi-billion dollar pinnacle of high touch customer service.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). link] Tin Hang Liu RT @jaybaer Please Help Me Pick a New Look For My Blog [link] #SMM [link] Adam Sherk Looks like the polling is fairly split right now, which I guess shows that you've got three good variations.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

markempa

JUNE 16, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I realize that this blog reaches beyond Minnesota but this internship will be based in Arden Hills, MN. I realize that this blog reaches beyond Minnesota but this internship will be based in Arden Hills, MN.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. " I agree her completely - lead generation for the complex sale requires a holistic, disciplined and multi-modal approach. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Generation Top of Funnel 120

Convince & Convert

SEPTEMBER 20, 2010

I believe it to be the most complete picture yet painted of how marketers are thinking about and deploying social media. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics. In fact, social media can be MORE transformative for a B2B company than a B2C company.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. That being said, I completely disagree with the definition of thought leadership as presented. For the same reason, I think it is silly that many marketers are trying to setup blogs because their bosses told them so.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. It was clear that each executive had a completely different vision of lead generation and how to measure marketing peformance. What CEOs really yearn to know is this. What do you think? Why or Why not?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Media Curation Webinar Metrics 135

markempa

MAY 20, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Give them a call.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

AUGUST 11, 2010

No idea what a Hoosier is. The blog will remain the same. But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Decided to find out first-hand. And my laptop.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

SEPTEMBER 21, 2010

First – What are the objectives? What questions are you trying to answer? On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? • Sentiment: How much are you willing to automate verse check by hand?

Social Media 158

Social Media Media Paid Content Work Management 158

markempa

MAY 24, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. KnowledgeStorm and The Artemis Group just completed a benchmarking study of best practices for pursuing online leads (registration required). That amounts to literally billions of wasted marketing dollars. For them it works.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Convince & Convert

AUGUST 18, 2010

What’s the hot new trend in social media that we can bring to our clients? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? What do you think? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

FEBRUARY 10, 2010

Several blog posts have foolishly been written about social media “killing&# email. Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Optinmonster

DECEMBER 3, 2023

Before we dive into the tips to increase conversions, it’s important that we are on the same page about what is a sales funnel and what you’re looking to optimize for in the different sales funnel stages. What Is a Sales Funnel? Blogging This is internet marketing 101. This is natural. Looking for ideas?

Top of Funnel 104

Top of Funnel Conversion Rate Conversion Cross-Selling 104

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? If it is, we’ll include it in Viral Heat.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

APRIL 15, 2010

And guess what? The very blog that you’re reading came out #1. Your feedback, comments, and support are what keep me doing this. Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. Gizmodo and other tech blogs.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. WPO was and is about being found everywhere online where your prospects are looking for what you offer. The concept of being everywhere online gave this blog its logical (though hard to spell) name. Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Hubspot

FEBRUARY 17, 2011

Why understanding and finding your industries influencers is key to your blogging success. For audio and the complete transcript head click here: Connecting with your community and infleuncers online. Fan question: Mark Mathson asks "What social media marketing tool is necessity for every marketer?". Think mini social CRM.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Convince & Convert

JUNE 22, 2010

Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution. The biggest obstacle is corporate culture. Would a company launch a major television campaign if the CEO had never watched TV? Social Media?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

AUGUST 2, 2012

Because you know what you and I have, is a ton of time on our hands? This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jeremiah Owyang and Rebecca Lieb from the Altimeter Group. Listen Now. Click the play button to listen here: Download the audio file: [link]. basketball team?

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. I do hope you’ll download it and come back and tell us what you think in the comments. Maybe social media isn’t the new television, but rather the new telephone and CRM?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119