Lead Forensics
APRIL 30, 2024
They should guide you on what content to produce and which products and events are most likely to attract them. After all, a transaction is not about B2B (business to business), it is about relationship building and will always be P2P (person to person). Humanize your conten t.
Hubspot
APRIL 5, 2021
To understand what peer-to-peer (P2P) marketing is, let's start with an example. Enter: P2P marketing. Given 93% of consumers trust friends and family over all other influences (including review sites, blogs, and social media platforms), it makes sense why P2P marketing works. And what's the difference, anyway?
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Marketing Insider Group
AUGUST 18, 2015
It’s just that they know the 15 people they need to reach, and they just need to make sure they press the flesh, and get to the right events, and shake people’s hands, and get introductions — those kinds of things. It’s not just like, “Hey, what was my best performing blog this week?”
KoMarketing Associates
JANUARY 26, 2016
I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Michael Brenner suggests searching Subreddits, forums, and blog comments to learn more about your target audience.
ClearVoice
OCTOBER 9, 2018
A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events. Let’s make an indoor park for an upcoming event.” What if your activation at this event is just to provide voter registration?”
Vidyard
APRIL 17, 2015
This year’s event was bigger and better than ever. Spring has sprung, and thousands of marketers descended on San Francisco to learn from one another, share some drinks at the annual gala, and discover new technologies to take their marketing to the next level. I was just making content that met what people needed.”
LEADership
SEPTEMBER 15, 2015
The B2B mindset has traditionally been different, but it’s changing now with the increasing emphasis on B2P (business to people) or H2H (human to human) or P2P (person to person), or whichever acronym catches your fancy. Feel free to ask questions and discuss your ideas on my blog. If you haven’t thought about it, now is the time.
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