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27 excellent MarTech sessions available for free? But wait, there’s more…

chiefmartech

Forget B2B and B2C: The Future of Marketing is P2P (On24). Of course, if you check out the all-access program for our upcoming event and say to yourself, “Wow, I’ve got to get to these sessions!” Truth About Personalization: Using a CDP to Personalize Marketing (Arm Treasure Data). All this for free? See you soon!

P2P 69
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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Enter: P2P marketing. Given 93% of consumers trust friends and family over all other influences (including review sites, blogs, and social media platforms), it makes sense why P2P marketing works. Recently, I was looking for a new face moisturizer.

P2P 90
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A Quick Guide to Snapchat for Nonprofits

Hubspot

For example, if you've got a peer-to-peer event happening, why not collect a few Snaps to Stories or Memories that show off how much fun everyone's having and what a big impact the event is having on the community? For example, at FrontStream, we put together a geofilter for P2P Forum back in March.

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The Ultimate Guide to Nonprofit Fundraising

Hubspot

For example, you'll notice we have events listed under both individual and corporate fundraising below. A few reasons why you may implement individual fundraising tactics include the need to raise money for an emergency or natural disaster, trips, life events, education, or medical expenses. Individual Event Donations.

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Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

It’s just that they know the 15 people they need to reach, and they just need to make sure they press the flesh, and get to the right events, and shake people’s hands, and get introductions — those kinds of things. Every other business, any other business no matter how big or small. I actually love small businesses.I

P2P 100
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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Participate in Events & Conferences. We are interacting with humans and we can’t forget that. Steal from B2C.

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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

Snapchat Lenses was among the first highly visible efforts, turning the distribution of Lenses into an exciting, elusive marketing event while offering consumers a new, stylish way to engage with immersive content. The company even experimented with a P2P payment solution, Snap Cash, that offered a built-in Venmo-like transactional service.