accelerate agency

APRIL 12, 2023

You’re not selling software as a one-off purchase but rather with an all-in ongoing service model. Because of this, sales cycles tend to be longer in the SaaS sector than in many others, making some traditional marketing methods less well suited. In any event, the nature of SaaS involves continuous evolution.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Vidyard

NOVEMBER 13, 2019

Axonify has reimagined customer marketing with personalized holiday videos , personalized event invitations , a “Meet the Features” series inspired by The Bachelor, and more. They use custom videos to recap sales calls, to summarize sales orders and to introduce their team to prospective clients. Lights, camera, results!

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Adobe Experience Cloud Blog

FEBRUARY 6, 2013

What can you do after kick-off to make sure that you are continuously improving and milking huge ROI out of your marketing automation software ? How long is the sales cycle? Who are your competitors and what are your differentiators? At what point should leads be passed to sales? What is your core business?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Work Management Automation 48

Vidyard

JULY 27, 2022

“Virtual selling” isn’t a new term, but over the last few years, it’s gained serious prominence in the sales world. Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. Demo Videos Provide More Time for Differentiation 5.

Template 73

Template Video Marketing Work Management FAQ 73

Heinz Marketing

FEBRUARY 26, 2018

Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. As for Luge, the team event this morning, the Canadians won a medal. Matt: I could totally do curling.

Top of Funnel 53

Top of Funnel Eloqua Peer-to-peer Budget Programs 53

Animalz blog

MARCH 20, 2023

Long B2B sales cycles, a discerning medical audience, and limited marketing resources all stood in the way of Exer Health’s growth. Animalz worked with Exer Health to build SEO as an organic customer acquisition channel that will supplement consultative sales.

Sales Qualified Leads 58

Sales Qualified Leads High Quality Lead Traffic SEO 58

markempa

AUGUST 16, 2016

I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. In the interview, we talk a little shop about the fundamentals of account based marketing, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

Circle Studio

NOVEMBER 21, 2019

Customer experience (CX) has emerged as the key to creating genuine differentiation and sustained competitive advantage in the “age of the customer.” Live streaming events as an alternative to webinars. Experiential marketing and immersive live events. Snackable” short-form videos for use on websites and social media content.

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

ViewPoint

MAY 5, 2015

There were some terrific responses and I’ll share them over the course of two blogs. He had written a blog on this very topic and was so gracious as to allow me to pull from it. Interviewees told us that they end up spending two to three times the initial start-up costs—and 12 to 18 additional months—designing and managing transition.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Contently

JULY 30, 2018

As a cloud-based service provider competing against legacy software vendors, our network data and insights offer compelling differentiators. After a period of occasionally blogging about our findings, we launched athenaInsight in 2016 as a data-fueled news hub to get serious about our content marketing.

Storytelling 165

Storytelling Top of Funnel Enterprise Management Work Management 165

Heinz Marketing

SEPTEMBER 19, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 102

Top of Funnel Ideal Customer Profiles Demand Generation Marketing AI 102

B2B Digital Marketer

OCTOBER 19, 2020

And what I realized from the sales side from the, the systems kind of tech side is that you have to really have process if you want to sell well, if you want to build a system and you know, software, well, you need to have process. I’m cold calling 70 to a hundred calls a day, right? So I hope that answers the question.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Televerde

MAY 15, 2019

A chief financial officer’s success can no longer be supported by controllership and risk management or performance and budget. According to a recent Aspen Institute white paper , general management and strategy are the two most critical skills needed in the modern CFO. Versatility. Proper use of technology.

Digital Transformation 64

Digital Transformation Enterprise Management Work Management Marketing Management 64

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . When I first joined Appcues at the end of last year, I implemented a community-driven content strategy—and increased our blog's monthly average pageviews by 100% in three months. . . . Manager, Inbound Marketing. . .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. When I first joined Appcues at the end of last year, I implemented a community-driven content strategy—and increased our blog’s monthly average pageviews by 100% in three months. Manager, Inbound Marketing. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Contently

JULY 30, 2018

As a cloud-based service provider competing against legacy software vendors, our network data and insights offer compelling differentiators. After a period of occasionally blogging about our findings, we launched athenaInsight in 2016 as a data-fueled news hub to get serious about our content marketing. Prepare to rethink KPIs.

Storytelling 113

Storytelling Top of Funnel Enterprise Management Work Management 113

Adobe Experience Cloud Blog

MARCH 20, 2013

He is an expert in marketing automation and lead management best practices. With a solid lead management process in place you’ll not only get to your destination (the land of revenue), but according to Sirius Decisions, you’ll make 5 times the revenue when you do! What is their typical sales cycle? What’s the alternative?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

Single Grain

JULY 8, 2021

Demand generation tactics act as awareness-generating machines to bring relevant traffic to your website: Well-executed inbound marketing campaigns differentiate your brand from others in your industry, making your offerings visible to those who may not yet have identified their need for your product. Shorten the sales cycle.

High Quality Lead 145

High Quality Lead Demand Generation Agencies Demand Generation Sales Qualified Leads 145

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. Publishing quality blog posts more often shows your target audience your commitment to go to great lengths to provide them with valuable content that addresses their concerns.

Lead Ranking 348

Lead Ranking Lead Generation Paid Content Lead Scoring 348

Hubspot

NOVEMBER 12, 2014

If you want more info on commission structures, check out this blog post. The "events" on a company''s website that help companies capture leads. For example, if you spend $500,000 on Sales and Marketing in a given month and added 50 customers that same month, then your CAC was $10,000 that month. Conversion Path.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Blog A regularly updated website or web page. Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Blog A regularly updated website or web page. Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Vidyard

FEBRUARY 2, 2021

Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. Video Trend #5: Event Recordings Are No Longer Treated as an Afterthought 5.1 Keep Promoting Your Webinar After the Live Event 5.1.3 The Roles Within a Successful Sales Organization Structure 2.1 Customer Facing Sales Organization Roles 2.1.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

SnapApp

DECEMBER 14, 2016

And it's STILL a big differentiator! Self directed B2B buyers educating themselves through the sales cycle can be engaged through the entire sales process with mobile video. Interactivity gives us the information we want without having to do so much work - even if that work is just reading a blog post. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Metadata

MARCH 18, 2021

We grew to 11 million with consumer software and then I thought I’m the only one in San Francisco right now not doing internet literally. Here I am building revenues in consumer software. “I didn’t quit my job managing 300 people and $100 budget to do a round robin application for salespeople.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Vidyard

SEPTEMBER 23, 2021

Coaching Your Remote Sales Team 3.1 Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Video Trend 5: Event Recordings Are No Longer Treated as an Afterthought 5.1 Sales Hacker 3.2

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. Overall Best Software Product Winners.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS. Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. Best Software List for enterprise BUSINESS Best Software List for SMALL BUSINESS. Best Software for Mid-Sized Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52