KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Adobe Experience Cloud Blog

JUNE 19, 2019

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. All in all, ABM shortens the sales cycle and improves your lead conversion ratio. All in all, ABM shortens the sales cycle and improves your lead conversion ratio. Clarify your goals and objectives.

Account Based Marketing 134

Account Based Marketing ROI Lead Ranking Work Management 134

Content4Demand

OCTOBER 15, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Today, we feature a Q&A with Mark Ogne, Founder and CEO of ABM Consortium. What’s your advice?

Intent Data 83

Intent Data Intent Intent Signal Account Based Marketing 83

Strategic-IC

SEPTEMBER 17, 2022

It’s been said that ABM without Sales is just good Marketing. And that’s what probably sets ABM apart from other Go-to-market strategies. But when we asked the ABM community: “What is the hardest part of ABM?” But when we asked the ABM community: “What is the hardest part of ABM?”

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

DealSignal

APRIL 10, 2024

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? B2B buyer behavior has shifted dramatically to independent, online research. This is where timing is key because it’s critical to identify when your ideal buyers are actively doing their research.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Content4Demand

OCTOBER 8, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. The beloved B2B Marketing Exchange will leap back out of the virtual realm and welcome marketers back to Scottsdale. Marketing By the Numbers. B2BMX Is Back! Highlights from the Best of B2BMX. AI & Signal Data.

Peer-to-peer 52

Peer-to-peer Account Based Marketing Intent Data Content 52

Adobe Experience Cloud Blog

APRIL 27, 2017

Author: Ellen Gomes Usually, by the time you hit the last day of a conference, you can feel the energy dwindling, but that wasn’t the case for day three of Marketing Nation Summit. Michael Brenner , CEO of Marketing Insider Group, kicked off his session, 2017: The Year of Tough Choices, by setting the scene: we do a ton of stuff.

Account Based Marketing 126

Account Based Marketing ABM Top of Funnel Content Marketing 126

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Televerde

JANUARY 26, 2021

One of the most valuable ways to target and relate to customers is by implementing account-based marketing (ABM). ABM is a strategy involving the use of Marketing and Sales to build personalized customer relationships. ABM is a strategy involving the use of Marketing and Sales to build personalized customer relationships.

Account Based Marketing 59

Account Based Marketing ABM Marketing Automation Services Marketing Management 59

Adobe Experience Cloud Blog

JUNE 19, 2019

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. All in all, ABM shortens the sales cycle and improves your lead conversion ratio. All in all, ABM shortens the sales cycle and improves your lead conversion ratio. Clarify your goals and objectives.

Account Based Marketing 74

Account Based Marketing ROI Lead Ranking Work Management 74

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Strategic-IC

APRIL 29, 2021

Account-based Marketing is not available to everyone - sorry. What do you mean that ABM is not available to everyone? Quite simply, ABM as a strategy is not suitable for every company, every product and every market. It is not a panacea for all marketing ills. How to build a strong Sales and Marketing alignment ?.

Account Based Marketing 62

Account Based Marketing ABM Budget Programs Work Management 62

Heinz Marketing

MAY 14, 2019

By Matt Heinz, President of Heinz Marketing. Account-based marketing has emerged strongly over the past 2-3 years as a more disciplined, interactive way for sales and marketing to increase focus, conversion and velocity amongst their most important, strategic target accounts. There’s a lot of content about ABM out there.

Account Based Marketing 77

Account Based Marketing ABM DemandBase Budget Programs 77

Strategic-IC

JANUARY 13, 2021

What is Social Selling and why should it form part of your ABM strategy? So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Imagine how amazing it would be to get your message in front of the right companies, and the right people in those companies. Let’s keep imagining.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Today, we’re taking a deeper look at intent data with Justin Keller, VP of Marketing at Terminus.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Fusion has developed industry award-wining ABM experiences for its clients.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Televerde

OCTOBER 12, 2018

Televerde’s Mich Stutz set the account-based marketing (ABM) tone in his first guest blog with CXFocus Magazine, then expanded on the importance of alignment between the sales and marketing departments in his second blog.

Account Based Marketing 40

Account Based Marketing Marketing & Strategy ABM ROI 40

Circle Studio

OCTOBER 25, 2018

Account-based marketing (ABM) is a powerful B2B strategy for reaching and engaging specific, named targets in order to grow your sales pipeline. However, ABM has emerged as a complimentary strategy to assist business development teams with accelerating the sales cycle, close more deals and penetrate new markets.

Account Based Marketing 60

Account Based Marketing ABM Planning Paid Search Agency 60

SalesIntel

JANUARY 4, 2022

Work mobile numbers connect reps faster and more reliably, giving them real-time rewards for their efforts and increasing motivation in a positive feedback loop. Gatekeepers are excellent information sources if you know how to ask for it the right way. ” Then you say, “How do you spell that last name? Overcome the Call Reluctance.

Work Management 98

Work Management Top of Funnel Mobile Marketing Marketing Management 98

Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. So roughly five years ago, in the marketing automation world, we only really had first-party intent data.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Vidyard

MARCH 15, 2021

ABM and Sales 4.4 That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. Contents 1. What is Personalized Video? What Personalized Video Isn’t 1.1.1 One-to-One Video 1.1.2 Video Created for the Industry or Vertical 2. Personalization Methods 3.1

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

ANNUITAS

JUNE 25, 2020

Driving a long-term strategic growth plan requires alignment across all organizational business functions – from product marketing, analytics, and sales, to operations and customer success. However, the rewards are big. We’ve written about the results of real-world marketing strategy shifts since the onset of COVID-19.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

DealSignal

NOVEMBER 1, 2022

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? B2B buyer behavior has shifted dramatically to independent, online research. This is where timing is key, because it’s critical to identify when your ideal buyers are actively doing their research. GET THE CHECKLIST.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

ClearVoice

OCTOBER 21, 2022

Marketing is Essential During a Recession. It’s tempting to cut back on your marketing budget, but data shows that is actually not a good idea. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Click To Tweet.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

DealSignal

APRIL 3, 2023

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team?

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

xiQ

JULY 12, 2021

You’re asking a buyer to take a risk making a decision with the organization’s money, on a vendor or solution they don’t know, with only the promise of a reward to come. Insert your own process or steps from marketing automation, ABM program, CRM platform, etc., The point; where there is risk, there is an emotional buyer.

B2B Sales 62

B2B Sales Work Management Marketing Automation Services Marketing Management 62

Aberdeen

MAY 15, 2019

Using intent data to fuel your marketing activities seems like a no-lose situation. With that information at hand, you should be able to improve the effectiveness of your marketing activities. But intent data shouldn’t be used as a magic bullet for marketers. Focusing Your Content Marketing. Improving Sales Enablement.

Intent Data 40

Intent Data Intent Account Based Marketing Lead Ranking 40

DemandBase

JULY 2, 2020

An Introduction by Susan Glenn, Content Marketing Manager). But it’s more like we’ve joined forces, because, with our combined breadth of talent and ABM technology solutions, we’re poised to take B2B marketing into the next dimension. 10 Books to Make You a Better Marketer. Just In Time for Summer. (An

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

DealSignal

MAY 3, 2021

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? B2B buyer behavior has shifted dramatically to independent, online research. This is where timing is key, because it’s critical to identify when your ideal buyers are actively doing their research.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

DealSignal

SEPTEMBER 27, 2021

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team?

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Metadata

JULY 21, 2022

B2B marketing is tough. In fact, there are now over 9,000 companies in Scott Brinker’s 2022 marketing technology landscape. . With so much noise in the market, what’s the best way to get in front of your audience and hit your revenue numbers? Running legit demand generation marketing campaigns is a great place to start.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

NetLine

JANUARY 2, 2019

Keeping it real: cutting the fluff around what works and what’s next for content marketing. Our latest Marketer in the Showcase is Tim White , Director of Marketing for People.ai. Check out Tim’s refreshing realness and clear vision on what works and what’s next in B2B marketing.

Marketing Budget 61

Marketing Budget Budget Programs Peer-to-peer Paid Search Agency 61

Heinz Marketing

NOVEMBER 30, 2018

By Lauren Dichter , Marketing Coordinator at Heinz Marketing. For a while, I just couldn’t choose a topic for this month’s blog post. I quickly realized that my boss, who is the head of a B2B sales and marketing firm, must be suggesting I research and write some sort of ‘How-To’ for B2B Instagrams. The most comments?”.

Marketing Attribution 97

Marketing Attribution Marketing & Strategy B2B B2B Sales 97

SalesIntel

AUGUST 13, 2021

Sales Intelligence typically refers to a set of technologies that assist sales and marketing in locating, collecting, analyzing, and evaluating data on potential consumers. It provides an extra boost of everything you need to successfully win over your market, target audience, and desired customer – particularly in B2B.

De-duping 52

De-duping Tools Work Management Marketing Management 52

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Terminus

JUNE 30, 2020

Which of the following questions pertains most to how you are thinking about measuring your ABM programs? . Is Marketing having an influence on the accounts that sales are focused on? In this blog post, we’ll be taking a deep dive into the what, when, and how to measure your ABM programs on a weekly, monthly, and quarterly basis. .

Account Based Marketing 26

Account Based Marketing Budget Programs ABM Sales Management 26