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For ABM marketing, don’t get lost in technology

Martech

It doesn’t matter what technologies you use if the teams do not have the right content, the right messaging, and they’re not having the right interactions and delivering the right experiences,” said Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference. “It Image: Personal ABM.

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How to Effectively Plan and Manage a Large-Scale Tech Event

Pam Didner

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Although you have one event marketing manager accountable for the whole event, the critical event elements are parceled out in different segments to different owners. Integrated on-site and online customer experience.

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Why Drip Campaigns are the Overlooked Timesaver Your Business Needs

BenchmarkONE

Broadly speaking, there are two categories to email marketing: email blasts & drip campaigns. Email blasts are sent to subsections of an organization’s mailing list as standalone messages. Email blasts are sent to subsections of an organization’s mailing list as standalone messages. Email Marketing Basics.

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How to Leverage Intent Data to Drive More Business

NetLine

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

On social, you’re not only competing with influencers, you’re also competing with “petfluencers.” 1 core content … pause, read that article, then proceed with this one. Your brand likely doesn’t serve one particular vertical. Because you work across multiple verticals, you need to differentiate messaging for each one.

Verticals 101
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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot

I’ve been selling for over 30 years, and it’s been a blast. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. Getting on a plane to start a relationship. But being a salesperson in 2018 is very different than being a salesperson in 1987. Cold calling.

Tactics 101
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10 Brands That Brilliantly Differentiated Themselves From the Competition

Hubspot

Understanding and differentiating from your competition. To see these three things in action, keep on reading. Below I’ve curated some brilliant companies that are great at differentiating themselves from their competition. They aren’t selling a product -- they’re selling a viewpoint on how they define beauty.