Martech

DECEMBER 12, 2022

Nearly every marketing organization uses marketing automation platforms these days. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that. Instead you get, “I am a director and my role is in marketing.”. Consolidating web forms.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Automation Optimization 115

ANNUITAS

FEBRUARY 11, 2016

This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap. What is the best way for your team to utilize this new technology?

Eloqua 100

Eloqua Demand Generation Marketing Automation Services Lead Ranking 100

Customer Experience Matrix

AUGUST 23, 2012

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. I’ve saved the best for last, in the sense that the small to mid-size sector is the heart of the industry and its most complicated arena.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

LeadSloth

OCTOBER 20, 2010

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). They are raving about Eloqua 10.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Valasys

FEBRUARY 28, 2019

The global leader in intelligent customer engagement, Swrve, announced on February 7 th 2019 that they will be integrating with Oracle Eloqua – a part of the Oracle Marketing Cloud – so as to even out the playing field for mobile marketers and to provide best-in-class mobile marketing communications which will expand Eloqua’s core functionality.

Eloqua 56

Eloqua Marketing Automation Services Marketing Management Gartner 56

The Point

DECEMBER 3, 2013

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing.

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Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. Respondents were then assigned a grade based on how many of their responses aligned with those best practices.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Madison Logic

AUGUST 8, 2019

This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools. The post Madison Logic Announces Oracle Eloqua Integration appeared first on Madison Logic Blog.

Eloqua 40

Eloqua Account Based Marketing Marketing Automation Services Class 40

Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. So without further ado: Eloqua.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Ledger Bennett

JULY 17, 2018

What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals of Eloqua and revenue performance management (RPM).

Eloqua 40

Eloqua Marketing Automation Services B2B Class 40

ANNUITAS

JULY 30, 2015

When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. How to determine the best models? Resources Are Key-.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. Read the post.) Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

TrustRadius Marketing

DECEMBER 16, 2019

Marketing automation platforms—the swiss army knives of marketing—supposedly let you do it all. . They allow you to send out beautiful emails, coordinate social media campaigns, track customer behavior across all marketing channels, play nice with your CRM and give you all the reporting you need. .

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Marketing Automation Services Work Management Marketing Management Marketing AI 59

ANNUITAS

SEPTEMBER 21, 2018

Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. – This is an opportunity for marketing automation and Web CMS to better integrate around CX. – Adobe has a strong focus on Customer Experience (CX).

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

PureB2B

JUNE 13, 2017

This is great for marketers because online channels allow for better targeting, tracking, and analytics. It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. Email Marketing Software. Marketing Automation Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Customer Experience Matrix

JULY 11, 2011

You know that red-hot B2B marketing automation industry? Our just-released update to the B2B Marketing Automation Vendor Selection Toolkit (VEST) shows that client counts grew just over 50% over the year ending in June, compared with nearly 100% growth for the year ending last December. Not necessarily.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Customer Experience Matrix

OCTOBER 17, 2012

MarketingPilot is best described as integrated marketing management for mid-tier companies. It has a pretty low profile in the B2B marketing automation world, partly because it serves a mix of B2C and B2B clients but mostly because it started as a marketing operations management system.

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Marketing Automation Services Work Management Marketing Management Vendors 120

Outbrain

SEPTEMBER 4, 2019

From the dishwasher in your kitchen, to automatic monthly payment of your electricity bill, the majority of repetitive tasks are now done with some sort of automation. Why should marketing be any different? What are marketing automation platforms? What is marketing automation primarily used for?

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. I have added a few though.

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Eloqua Twitter Sales Management Lead Ranking 100

SnapApp

FEBRUARY 11, 2014

In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. Eloqua manages the relationship. More effective nurturing.

Eloqua 48

Eloqua Lead Scoring Lead Ranking Top of Funnel 48

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Aberdeen Group has published many studies related to marketing automation. Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Televerde

NOVEMBER 12, 2019

It’s hard to believe that marketing automation has been around for 15 years. What started as a way to automate simple email deployment at scale has evolved into modern-day marketing automation; incorporating email, website browsing information, lead scoring, and analytics to link marketing efforts to revenue.

Marketing Automation Services 40

Marketing Automation Services Marketing Prospects Marketing Automation Ideal Customer Profiles 40

Marketing Insider Group

MAY 27, 2023

.” She talks about the process of trimming content for her book, insights on empathy in interviews and marketing, and even her conversation with David Lee Roth. Seth Godin Image Source: PCMA He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing. Can’t Get Enough of Marketing Podcasts?

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Webbiquity

JANUARY 27, 2011

So, where does Salesforce.com stand as a marketing automation solution? Marketing Automation Software Guide decided to answer this question. Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. You can’t argue with a free app.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Customer Experience Matrix

JUNE 30, 2010

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. This requires finding ways to attract masses of new customers as they enter the market.

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Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

PureB2B

JUNE 13, 2017

This is great for marketers because online channels allow for better targeting, tracking, and analytics. It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. Below are the different types of marketing automation your brand needs to consider: 1.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Vidyard

AUGUST 2, 2016

For a growing number of modern marketers, the road to revenue is paved with video marketing. In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Learn more about their video marketing journey in their recent post on the OMC blog.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Many would no doubt be delighted to sell at such prices.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Here are our big takeaways from three amazing days there: Content Marketing Has Arrived.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.)

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Onalytica B2B

JANUARY 18, 2018

Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? Location: Bethesda, MD, USA.

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Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122