Hubspot

JUNE 2, 2014

Will they hit spam? But you can stack the deck in your favor by following a few best practices for increasing email open rates. So in the third part of our email marketing series (you can check out part one here and part two here ), we''ll walk you through three essential tips to getting more people to open your emails.

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Hubspot

OCTOBER 25, 2012

Some of these myths make sense -- perhaps they were once grounded in reality, but over time best practices have changed, yet the myths persisted. But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. 1) Trigger Words Land You in the Spam Filter.

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Hubspot

JANUARY 14, 2013

Do you know what roles to fill and how to find the best man for the job? You need someone who is not only a great writer and editor, but who can also keep your brand's voice consistent across day-to-day posts. That means keywords are your new best friend. Are you ready to build your dream team of inbound marketers? Definitely!

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Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. 19 Tips for Better Email Open and Clickthrough Rates. 1) Abide by CAN-SPAM rules. I just can't win.".

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Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. In this article, we’ll share 17 strategies that email copywriters can start using right away. Do you want to improve your email copywriting and make more sales?

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Hubspot

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

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Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JANUARY 9, 2013

And there's nothing you can do about it. Truth be told, just like little tweaks can make a big, positive impact on your marketing ROI , there are also a lot of simple, careless mistakes you can make that will do the complete opposite, ruining the effect of your marketing efforts, and oftentimes making you look like a fool along the way.

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Hubspot

JULY 27, 2015

Beyond Deliverability. The (relatively) old debate of plain-text vs. HTML is mostly centered around email deliverability. We won't be covering all of the deliverability best practices in this article, but it is important to have some context around that metric. Here's how we came to that conclusion.

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Hubspot

SEPTEMBER 23, 2013

And the best way to do that? With a compelling, can''t-help-but-click-on-this subject line. What are their biggest fears -- and how can you solve them? Include their first names (it could increase clickthrough rates ), or even add something about their specific location. 9) Avoid SPAM triggers. 2) Personalization.

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Hubspot

MARCH 10, 2016

We hope you can bookmark this post and come back to it whenever you need to. This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff.

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Vidyard

JULY 9, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 The best marketing strategy for startups is to build a brand first, then sell. Very rarely can you do this through ads alone. Video can be ‘just hit record on your smartphone’ cheap.

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Vidyard

JULY 10, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Your Startup Marketing Strategy Primer The best marketing strategy for startups is to build a brand first, then sell. Very rarely can you do this through ads alone. Content Marketing for Startups 3.1.1

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