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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

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Four B2B Digital Marketing Strategies to Help You Generate Leads

The Marketing Blender

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Targeted paid social campaigns.

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Mapping Out Your Instagram and Facebook Ad Funnel (Free Template) with Audio Blog

SmartBug Media

If you’re not already running Facebook and/or Instagram ads for your business, there are probably six different people who have encouraged you to move some of your advertising dollars to paid social. Facebook and Instagram advertising is both an art and a science. Paid social advertising can get overwhelming.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development. Taking Everyday Life and Turning It Into Content.

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How HubSpot's Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days

Hubspot

Acquisition marketing campaigns are critical to bring in new customers and revenue. First, we knew our target audience consisted of marketing managers, as we were re-launching our Marketing Hub Enterprise product that month. We knew that reports were a content type that worked well for us in the past.

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Is It Time For You To Explore Content Optimization?

Content Standard

The word optimize tends to pop up almost daily in the marketing lexicon, whether it’s in reference to your paid social ads or your project management processes. But what about content optimization ? How can you make the best and most effective use of your content if it’s been piling up for a few years?

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How to Create Marketing Videos with Limited Resources

Parse.ly

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Assemble an effective video content marketing tool stack to save time.