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LinkedIn and Email Campaign: The Growth Hacking Duo For Supercharging Growth

SendX

LinkedIn and email marketing landing pages are two of the most popular platforms for organic lead generation. Although LinkedIn is considered more casual than a typical email marketing landing page, they’re both used for professional correspondence. There are plenty more combinations out there.

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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

While free can be great for a business, it also lowers the barrier to entry. Many are wary of filling out forms and sharing their information on websites. From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In fact, 51% of marketers say enriching contact data quality is their most significant barrier to achieving email marketing success ( source ). Whether done manually or by partnering with a B2B data provider, prioritize database health to get the most out of your email program. Are there any tools you’d like to try out?

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How D2C healthcare marketers can stay flexible in 2021

Liveintent

Unlike Facebook, it’s opt-in, addressable, and one-to-one with the consumers. By running campaigns across LiveIntent’s network of email publishers, Embr Labs drove traffic to a content-rich landing page for its product. ” Email, for example, is more affordable and direct than Facebook. ” Macaraeg said.

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How to Increase Senior Living Lead Generation With Marketing Automation

SmartBug Media

Senior care often involves incredibly long sales cycles and multiple decision makers, such as adult children, along with lots of barriers and misconceptions. Marketing automation enables small marketing teams to think bigger, tackling both immediate opportunities and building out long-term strategies you can set and forget.

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Lead Generation vs Demand Generation

Albacross

Before you even reach out to potential leads or share your article on social media - make sure your piece of content is well written, and ideally, SEO friendly as well. Once you have their emails and contact information, you can reach out to them (cold emails, etc.) to convince them to opt in.

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5 Ways to Build a Highly-Engaged Email List

PureB2B

name and email address) during the opt-in process to remove unnecessary barriers to entry. Find out where your potential clients and target audience are hanging out. Once you have established your social media presence with valuable comments and posts, users are more likely to check out your profile.