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What Should Be First on Your Company’s AI Agenda?

Salesforce Marketing Cloud

he was met with so many barriers, including computing limitations and cost. When AI can be used for anything from sales to customer service to marketing to backend code development, choosing where to start can feel overwhelming. Meet your team Where will AI add value? Luckily, that’s our #1 value at Salesforce.

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Why brands must bridge the knowledge gap in AI adoption

Martech

Dig deeper: 67% of marketers say lack of training is primary barrier to AI adoption Yet despite this, a study from Deloitte shows that 30% of enterprise executives responding cited challenges in measuring and providing business value in AI initiatives as being one of their top three challenges. of revenue in 2024 compared to 9.1%

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Entire Businesses Can Be Run by AI Without Human Intervention: Why We Need to Talk About This (+ Convert’s Stance)

Convert

Instead, the idea is to outsource our thinking and decision-making to AI-powered interfaces. To think we can shirk all our responsibilities—and apparently, it’s marvelously easy to do so—is tempting. This is practically unavoidable since the potential market AI can capture is almost the entire breadth of humanity.

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How Business Leaders Can Move Forward With Certainty Despite an Unknown Future

Salesforce Marketing Cloud

These uncertainties could play out in many ways, which is why our team at Salesforce Futures partnered with Accenture Research to study scenarios for the coming five years , and their implications for business. As our Chief Medical Officer Dr. Geeta Nayyar put it recently , every company is now a health company. One pandemic.

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AI-Generated Content: A Guide to the New Era of Content Marketing

Animalz blog

You and I are at the dawn of a new era in content marketing: the age of generative AI. We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition. Are you hoping to position yourself as a trusted industry authority? What are the risks and benefits?

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The Anatomy of a Perfect Sales Email, According to Experts & Data

Hubspot

That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Our experts told us that sales emails are not old-hat, spam techniques — quite the opposite actually, sales emails are all about connection. Know your audience.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023. Though these numbers are impressive, some barriers still keep salespeople from using AI to its fullest potential. All that happens simply during Zoom, Webex, or Microsoft Teams calls. “I