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Skill Up on AI with Trailhead

Salesforce Marketing Cloud

AI is the future of work A new Salesforce study on digital skills in the workplace concluded, “The path forward is upskilling. Data Analytics Fundamentals : Discover the data analytics types and how they’re applied to common use cases. They will also be more likely to realize the massive opportunities AI will bring.

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How to Lead UX Designers – or Any Team – Into a Generative AI Future

Salesforce Marketing Cloud

Stepping away from the cool tech and grounding the team in user needs and exploring use cases is where UX designers can provide valuable insights to teams developing generative AI innovations. Take a deeper dive Partner with stakeholders to find appropriate use cases Think about who you’re trying to serve and what they need.

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The Future of Education: 8 Trends to Watch in 2024

Salesforce Marketing Cloud

Given this new priority, we’ll see education leaders create data-driven cultures focused on factors like financial hardship as a barrier to better outcomes. This is especially noteworthy given that many state legislatures in the U.S. pushed back on DEI initiatives in higher education in 2023. Ready to build for the future of education?

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Writing for Persuasion: A Guide for the Advanced Content Marketer

ClearVoice

In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects. The internet has lowered the entry barriers for many industries. Other persuasion concepts.

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Marketer of The Month Podcast- EPISODE 102: Dame Til Wykes, King’s College London – Digital Mental Healthcare – Balancing Innovation with Responsibility

Outgrow

Ethics, transparency, and evidence-based practice in developing digital mental health interventions 5. In case you don’t want to answer the question, you can just say pass. Ensuring the efficacy and dependability of digital technology options for mental health care 3. Or you can just listen to it on Spotify! The Rapid Fire Round!

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The Anatomy of a Perfect Sales Email, According to Experts & Data

Hubspot

Social proof or case studies. Yuval Ackerman, ethical email marketing specialist at Ackerman Copywriting , kicks off with her first tip: knowing your audience. Learn about them, from them, and understand their barriers, objections, and pain points. A compelling or high-value offer. Know your audience.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Though these numbers are impressive, some barriers still keep salespeople from using AI to its fullest potential. That being said, companies should take security measures and adopt regulations to use AI ethically and aligned with the law. “As 85% claim their prospecting efforts have become more effective with AI.