Remove Barriers Remove Distribution Remove Eye-Tracking Remove Case Studies
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Doomed to Fail: B2B Content Marketing Pitfalls and How to Avoid Them

Envy

Strategy, budgeting, data insights and distribution are just as important as content creation, so without investing in the expertise, content marketing optimization tools, and data analytics, companies will continue to miss their targets for measurable content marketing ROI. Realistic budgeting for distribution. will support it.

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ISTM #32: Why COVID-19 is Like Malware

Biznology

In both cases there is a curveball: Just when you think you have stopped them from spreading, malware code and pathogens mutate. But smallpox was not fully eradicated until 1976, demonstrating that it takes a long time for vaccines to be developed, tested and distributed and a disease to be exterminated. But, let me try.

Phishing 104
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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . . #3. Social Media Examiner. . NewsCred Insights.

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

This helps them not only track the conversion rates, but it also lets them see how long on average it takes for a user associated with a particular campaign to turn into a client. Without a doubt, conversion rate is the most important metric when it comes to acquiring leads – but that’s not the only one you need to keep an eye on.

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The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

Hunch includes dozens of case studies, examples, and scenarios. The barrier standing between you and the life you are capable of living is a lack of consistent execution. The 12 Week Year describes many case studies like that of Ann Laufman, a financial advisor with Mass Mutual in Houston. Insight – the revelation.

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How to Increase Website Conversion Rate

Optinmonster

Track Website Usage. Track Website Usage. Google Analytics lets you track traffic and conversions from your website. With OptinMonster, you can add eye-catching popups for email signup, abandoned cart prevention, upselling, product recommendations, referral forms, and so much more. Create a Conversion Funnel.

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Not Just for the Data Scientists: The Need to Expand Data Access Across the Organization

Leadspace

It’s also fueling myriad business successes – like tracking customers’ purchasing history to creating more targeted offers; generating insights that improve operational efficiencies; discovering the true influencers of buying decisions; or spotting business problems that would otherwise remain hidden. Expanding Data Access: The Fears.