Remove services
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Top Lead Generation Statistics for 2018

Zoominfo

There will always be prospects who need B2B products or services. At the low end are leads for marketing products/services ($32) and technology ($31) ( source ). Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR ( source ). That won’t change.

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Top B2B Lead Generation Statistics for 2021

Zoominfo

There will always be prospects who need B2B products or services. At the low end are leads for marketing products/services ($32) and technology ($31) ( source ). Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR ( source ). That won’t change.

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Increasing Conversion rates for your Building Products Website

Navigate the Channel

Including trust signals such as customer testimonials, certifications, and guarantees can instill confidence in visitors and remove barriers to conversion. Low Click-through Rates (CTR) Low CTR indicates that visitors are not engaging with the website’s content or CTAs.

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5 CTA Tweaks to Remove Friction from Your Lead Conversion Process

Marketing Insider Group

So, start by taking a close look at the CTR metrics. Remove barriers. If you are ready to get more traffic to your site with quality content that’s published consistently, check out our Content Builder Service. Which CTA buttons are clicked on the most and which ones lead to the highest number of conversions?

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Localization of Email Newsletters: A Detailed Guide

SendX

Email localization helps you to overcome cultural and language barriers. Regardless of your target country, there are some common cultural barriers you should thrive to overcome through email localization. Besides, subject line localization will help you increase your click-through-rate (CTR).

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Friend or Frenemy: the Synergy Between SEO and PPC

QuanticMind

SEO helps remove barriers blocking your customers from converting. This results in a better CTR for organic traffic. Writing in the language of your prospects is a key to success in both organic and paid campaigns: instead of finding a new way to describe your products and services, find established ways that people already understand.

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Using Buying Intent To Transform Marketing & Sales

Strategic-IC

In this post from Cyance, we explore what Behaviour Based Marketing (BBM) is, why it’s so effective, and detail how to avoid common organisational barriers to adoption. Related: Addressing Organisational Barriers to BBM. Traditional B2B marketing isn’t working as well as it used to. Well, not the spray-and-pray, hit-and-hope variety.

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