article thumbnail

Top Lead Generation Statistics for 2018

Zoominfo

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR ( source ). Content marketing generates three times as many prospects as outbound marketing, but costs 62% less ( source ).

article thumbnail

Top B2B Lead Generation Statistics for 2021

Zoominfo

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR ( source ). 42% of sales reps state that a lack of quality data is their biggest barrier to lead generation ( source ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 CTA Tweaks to Remove Friction from Your Lead Conversion Process

Marketing Insider Group

A case study reported by Beem Digital showed that when the CTA was placed on the bottom half of a very long landing page, conversions grew by over 300%. Simplifying your customer’s choices down as much as possible is going to have far better results than listing out every possible choice on your home page. Remove barriers.

article thumbnail

Beat Writer’s Block With The Power of AI Writing Tools

Anyword

Copywriters can let AI give them the inspiration that gets them past the barrier. Text can be formatted according to use case, including product descriptions, landing pages, and SEO meta descriptions. Curiosity (average CTR of 11%) Attention (average CTR of 8.8%) Nostalgia (average CTR of 10.6%).

CTR 52
article thumbnail

5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Building a landing page that converts like crazy shouldn’t be left up to chance—it’s the result of using detailed information about your audience to create a persuasive combination of copy and imagery.

article thumbnail

3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Speedy ad spend : If you start your CPC bidding too high, you may blow through your budget before you start seeing traffic to your landing page. High click-through rates (CTR) : With a CTR of.88% User-unfriendliness: Not only are Twitter ads notoriously hard to use, but they can also take weeks to set up. Need support?

article thumbnail

3 More Critical Roles that Need SEO Skills

Biznology

If a paid listing has high click through rates (CTR), it will ascend the paid rankings all things considered, similar to organic. But if the landing experience has a high bounce rate, it will descend the rankings, again similar to organic. Getting an influencer to link to your page can improve your ranking by several slots in one day.