The Effective Marketer

MAY 3, 2011

Mobile technologies were also a clear trend for 2011, having the majority of marketers saying they are planning on using or increasing the use of mobile marketing technology. Technology and the Marketing Budget Technology accounts for 10 to 14% of the marketing budget, according to the research.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Ledger Bennett

JUNE 1, 2020

Faced with marketing budget cuts, what should you do? It’s different for every client and every vertical, but as a starting point, if you’re in a position where you can demonstrate positive return on spend that will help you protect the budget in the first place. What’s working well now is a pivot change in content marketing.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Integrated B2B

SEPTEMBER 1, 2014

Company magazines continue to consume a significant proportion of many B2B marketing budgets. But many companies have a long way to go before their content can easily be found and consumed online – that is, read, watched, listened to, or clicked on. A platform to support your content strategy.

Paid Search Agency 40

Paid Search Agency Companies Marketing Budget Creation Barriers 40

PathFactory

SEPTEMBER 15, 2021

This has further fueled the need for more content. Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content. Instead, marketers typically rely on broader KPIs.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Directive Agency

MARCH 20, 2023

A few examples include: Diagrams, charts, and graphs that show comparisons Short explainer or example videos Meaningful quotes Mastering the Art of Persuasion Now that you have the foundation for creating content that resonates with your audience, you need to convince management to approve your marketing strategy.

Barriers 104

Barriers B2B Marketing Work Management Marketing Management 104

Envy

APRIL 30, 2020

At the same time, 94% of companies have difficulty seeing any real ROI on their B2B content marketing. Too many companies have no coherent, data-based B2B content strategy, causing meaningful insights to get lost somewhere between marketing and delivery. B2B Content Marketing Points of Failure.

Top of Funnel 133

Top of Funnel B2B Marketing Allocation Marketing Budget Creation 133

seo.co

FEBRUARY 18, 2021

When a new patient has already engaged with your content, read what you’ve written, and heard you share thoughts and ideas on relevant issues, there’s already a level of trust and preeminence established before they ever sit in the chair. So rather than skipping over design and layout, we recommend starting with it as your foundation.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Marketing Insider Group

SEPTEMBER 23, 2019

If you’re reading this, you probably have a working interest in content marketing, and so your answer is probably “yes”: you have some kind of method for producing and publicizing content. But do you have a documented content strategy? Documenting your content strategy is essential for content marketing success.

Marketing Budget 243

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 243

Marketing Insider Group

MARCH 4, 2020

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Content Standard

NOVEMBER 6, 2020

Andrew Wheeler says the same is probably true for new CEOs and marketing leaders tasked with content creation during a public health emergency. It can be difficult to pin down what’s keeping him up at night: he became a father and CEO of a content marketing firm at about the same time, in the middle of a global pandemic.

Marketing Budget Creation 100

Marketing Budget Creation Peer-to-peer Content Marketing Budget 100

Content Standard

AUGUST 29, 2016

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” But in 2016, a more appropriate question may be: what isn’t content marketing? There are many others.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Hubspot

NOVEMBER 16, 2012

Roles under this subset include community managers , customer experience designers, and customer communications officers. It's no news to us, but recent research from SiriusDecisions underscores the shift that B2B companies are making toward inbound marketing as a core strategy, and the need for more inbound marketing talent.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Scoop.it

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy. Optimize your checkout process and remove any barriers to purchase.

Paid Content 89

Paid Content Content Marketing Planning Content 89

SnapApp

DECEMBER 4, 2017

With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Budget Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Single Grain

JULY 7, 2023

This also allows them to access expertise in areas such as tax planning and financial analysis that can help improve their financial management. Marketing and Advertising: With the rise of digital marketing, more businesses are outsourcing their marketing and advertising efforts.

Advertising Agencies 52

Advertising Agencies Paid Content Advertisements Advertising 52

Hinge Marketing

JANUARY 7, 2019

In this post, we will review the role of digital marketing in professional services firms’ growth plans and suggest an approach to develop a winning digital strategy for your firm. Digital Marketing Strategy Defined. Digital Marketing Strategy vs. Digital Marketing Techniques. Start with your business goals.

Marketing Budget 98

Marketing Budget Work Management Marketing Automation Services Marketing Management 98

Marketing Insider Group

MARCH 16, 2020

Consistent blog publishing is the heart of successful content marketing. With the right strategy in place, even companies with a limited marketing budget can produce high-value content that not only ranks #1 in search results but also converts visitors into leads. The answer: absolutely yes.

Lead Scoring 301

Lead Scoring Lead Ranking Budget Programs Marketing Budget 301

DivvyHQ

JANUARY 4, 2019

And although the stakes aren’t as drastic, when it comes down to it, conflict with other groups (competition) remains the biggest driver of collaboration for content marketing teams, too. Here are three content collaboration trends to keep an eye on with the new year upon us. Anyone can document their desire to land on the moon.

Trends 53

Trends Marketing Budget Creation Marketing Budget Content 53

Single Grain

APRIL 20, 2023

In this post, we’ll go through six of our inbound marketing case studies to showcase the utility and effectiveness of inbound marketing tactics and strategy — and hopefully inspire your own strategy. Work With Us What Is Inbound Marketing? Our Approach We began by identifying and targeting the ideal leads for their business.

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Content Standard

OCTOBER 15, 2018

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Delivering Content-Centric Marketing at Scale. That was 2008.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Single Grain

APRIL 24, 2023

The Challenge: Convert Prospects into Paid Subscribers Twenty20 suffered from many barriers in its growth and needed to overcome them. Digital design is a competitive field, and prospects were choosing the competition. The team relied too heavily on their internal sales staff, using account-based marketing and cold calling tactics.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). LinkedIn is a close second with 89% of marketers using it.

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

ATAK Interactive

JULY 29, 2019

Let’s go back to the central theme of the Purposeful Marketing Method : Ensuring that every marketing dollar a business spends, every action it takes, and every plan it lays out serves the purpose of growing. This is the game plan before the Super Bowl. This is where all the “whys” you have built turns into “how.”

Top of Funnel 78

Top of Funnel Planning Work Management Marketing Management 78

ATAK Interactive

JULY 16, 2019

Let’s go back to the central theme of the Purposeful Marketing Method : Ensuring that every marketing dollar a business spends, every action it takes, and every plan it lays out serves the purpose of growing. This is the game plan before the Super Bowl. This is where all the “whys” you have built turns into “how.”

Top of Funnel 74

Top of Funnel Planning Work Management Marketing Management 74

ATAK Interactive

JULY 29, 2019

Let’s go back to the central theme of the Purposeful Marketing Method : Ensuring that every marketing dollar a business spends, every action it takes, and every plan it lays out serves the purpose of growing. This is the game plan before the Super Bowl. This is where all the “whys” you have built turns into “how.”

Top of Funnel 60

Top of Funnel Planning Work Management Marketing Management 60

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. More simply, content turns brands into thought leaders. Lack of integration across marketing (58%).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Hubspot

FEBRUARY 23, 2016

Round up interesting infographics, share them on your blog, and link back to the original source (remember that infographics are designed, inherently, for sharing!). When it comes to success with content creation, efficiency is everything. if you’re hiring a designer, create layouts that you can reuse for multiple assets).

Resources 28

Resources Marketing Budget Creation Planning Work Management 28

Valasys

NOVEMBER 5, 2018

Content marketing and SEO need to go hand-in-hand and it is due to this businesses are making blogs a priority. Companies need to create relevant content and captures the attention of potential prospects which can be done by researching keyword opportunities. Gated Content. Account Based Marketing (ABM).

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Single Grain

JULY 3, 2019

With Google’s focus on brands, companies are now responsible for including both of these keyword groups (branded keywords & SEO keywords) in their marketing plans. Creating (and sharing) content marketing articles that capture your audience’s attention and provide value to them with no strings attached while promoting your brand.

Keywords 91

Keywords SEO Brand Identity Branding 91

Webbiquity

DECEMBER 2, 2014

And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. What type of content is most effective? What do marketers rate as the single most valuable SEO tactic? leaderswest Digital Marketing Journal ). NewsCred ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Single Grain

DECEMBER 27, 2019

Trend #4: Better-Quality Podcast Content. In the past, content marketing had the luxury of finding its way to quality content; many businesses pumped out low-quality content en masse in an effort to get noticed until quite recently. Trend #7: Higher Marketing Budgets for Podcast Content.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Hubspot

AUGUST 21, 2018

Content Marketing Trends. All kinds of businesses in all kinds of industries are starting blogs, investing in content marketing resources, and paying for content-related advertisements. With a lower cost barrier, video has become less intimidating to incorporate into your marketing efforts.

Marketing AI 101

Marketing AI Trends Sales Management Advertising Agencies 101

Vidyard

FEBRUARY 2, 2021

Contents 1. Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Vidyard

SEPTEMBER 23, 2021

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Do Your Research and Plan What You Want to Say 4. Account-Based Marketing Strategies 5.4 Share Your Creation 5. Create Your Video for Sales Rollout Plan 1.1 Step 1: Design Your Sales Cycle 2.2

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65