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A quick, handy guide to mobile advertising

illumin

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising.

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AI-powered martech news and releases: July 25

Martech

It promises to use AI to “foster an ethos of integrity,…deliver impact that reduces barriers to participation,” increase solidarity and improve sustainability and the role of sport in society. Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers.

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Navigating the Complexities of Global Marketing Campaigns

Bluetext

Navigating Regulatory Differences One of the more complex challenges of international marketing is adhering to the varying regulations that govern advertising across regions. For example, the European Union’s GDPR limits how customer data can be collected and used for marketing purposes.

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8 High-Converting Lead Generation Landing Page Examples to Inspire Yours

Unbounce

Click to see VIU’s “Worth It” landing page in its entirety. And their nine percent conversion rate of nearly 35,000 visitors, which is well above the education industry median , proves their lead gen efforts are paying off. . Not surprisingly, given the nature of their target audience, most of their traffic came from mobile devices.

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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce Marketing Cloud

That’s where conversion rate optimization (CRO) comes in. What you’ll learn: What is a conversion rate? How do you calculate a conversion rate? What’s the average conversion rate? A high conversion rate indicates that your ecommerce website is well-designed, effectively formatted, and appealing to your target audience.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

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Key Benefits of Mass Text Messaging in B2B Marketing

Valasys

It has gained popularity in recent years due to its efficiency and effectiveness in reaching consumers directly on their mobile devices. By leveraging the ubiquity of mobile phones, businesses can now reach their customers wherever they are, at any time. Cost-Effective Marketing Strategy 1.