The ROI Guy

NOVEMBER 1, 2012

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. In spite of the predictions, there is enormous pressure on IT vendors to sustain above average revenue growth rates.

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PathFactory

SEPTEMBER 15, 2021

It’s time to recognize that the biggest barrier to entry around data analysis for B2B marketers is the data itself. Businesses routinely fail to deliver the relevant, highly personalized content experiences that B2B buyers now expect. Attribution models commonly fail to measure content ROI. Remember: content is a value exchange.

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Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Content Standard

OCTOBER 23, 2017

With more than 5,000 businesses selling their own marketing technologies, there’s far more martech out in the world than any one company can afford. Even as businesses grow the budget for this spending, marketing departments are under pressure to acquire the best combination of services while staying within their financial means.

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chiefmartech

APRIL 24, 2019

According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers. Some have made it so easy for non-technical people to do this that Gartner refers to their users as “citizen integrators.”

Marketing Automation Services 81

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Customer Experience Matrix

MAY 26, 2023

The supply of new products has grown as software-as-a-service, cloud platforms, low-code development tools, and other technical changes reduce development cost to something almost anyone with a business idea can afford, and widely available funding reduces barriers still further. This isn’t just a Gartner obsession.

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chiefmartech

DECEMBER 27, 2016

Artificial intelligence multiplies the operational complexity of marketing & business. And over the next several years, it will dramatically reshape the nature of business and marketing — no hype. These can and will be used by martech vendors, of course, to stay competitive in the AI era. give us digital everything.

Marketing AI 85

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Unbound B2B

JANUARY 17, 2023

Quick Summary: How to sell subscriptions faster is based on your business industry and targeted customers, along with your creative marketing approach. SaaS subscription-based businesses generate more revenue than other business revenue models. The subscription-based businesses can run at cheaper rates.

Enterprise Management 40

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chiefmartech

NOVEMBER 21, 2019

This was in response to Gartner’s CMO Spend Survey 2019-2020 that showed a remarkable reversal in the relationship: IT went from being one of the “top inhibitors” to marketing’s vision and strategy to being a “top supporter.” The lowest ranked barrier to progress?

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Work Management Marketing Management Lead Ranking Gartner 76

Hubspot

JUNE 5, 2013

As Sorofman''s analysis rightly points out, the first barrier to digital adoption in an organization is adoption by the CMO. Each tactical program could be directly tied to lead gen, new opportunities, and closed business. In fact, the CMO will likely be outspending that very same CIO by 2017, according to Gartner.

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CMO Work Management Marketing Management Allocation 28

Martech

MARCH 17, 2022

The siloing of marketing and sales has never been good for business, and organizations are starting to agree. There was a clear need for a better, more comprehensive business function that can maximize marketing budgets and user experience without causing big dents in the company’s operational budget. Processing.Please wait.

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Marketing Budget Lead Ranking Digital Marketing Funnels Top of Funnel 116

chiefmartech

MAY 10, 2017

As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes. are private businesses, less than 1,000 employees or no funding data. The barriers to entry are extremely low. Gartner’s vision of a “digital marketing hub” nicely captures this approach.

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Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

Content4Demand

APRIL 18, 2019

B2B Buyers Want More Data and Research in Vendor Content. Nearly as many (66%) agree that they wish vendors would curb the sales messages. Fewer form fills and other barriers to content will help the 59% of B2B buyers who strongly agree that they want content that’s easier to access. A recent Gartner ranking of 87 U.S.

Top of Funnel 69

Top of Funnel B2B Thought Leadership Marketing Management Gartner 69

Hubspot

APRIL 2, 2019

We sell (darn good) marketing, sales, and service software so you can use them to grow your business. Ascend2 found that 57% of marketers recognize integrating disparate technologies as the biggest barrier to success. Read on to discover why you might consider iPaaS as a solution for your business. iPaaS is the solution.

Enterprise Management 72

Enterprise Management Work Management Marketing Management Service 72

Martech

FEBRUARY 11, 2022

Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. By implementing an ABM strategy with one of many available platforms , marketers can foster greater personalized connections with businesses.

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Online Marketing Institute

JUNE 22, 2009

The sheer pace of technology change means we constantly push the barriers back. Seemingly untouchable business empires crumble and disappear practically overnight. Google has dis-intermediated the content business. No two projects are ever the same. It’s not just that there are so many new ways to reach people.

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The ROI Guy

OCTOBER 24, 2014

53 Engage me or lose me Forever Did you know that 94 % of customers have discontinued communication with a vendor because they received irrelevant promotions & messages? 58% disengage because sales reps are not able to help them solve business challenges and articulate the value of proposed solutions (Qvidian). decision makers?

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Metadata

MARCH 18, 2021

So we’re like, “If we can lower the barrier to analytics entry, then it would be easier for people to adopt our crazy segmentation tool.” So that became the business. So I figure I’m in the wrong business you know. So that got us in business. Nicolas Vandenberghe: Why did you build that library?

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

chiefmartech

JANUARY 21, 2019

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. Anything more than 2,000 vendors qualifies as “a ship ton,” to use the French nautical term for it.

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