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What do gates have to do with content? A guide to paid, earned, owned and shared media

Integrated B2B

Promoting your B2B brand, its products and services is an essential part of successfully marketing yourself. But it can be tricky to navigate the multiple media types and with a lot of marketing jargon flying around. What is the difference between paid, earned, owned, shared media? Paid media.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. The Ultimate List of Types of Marketing. Account-based Marketing.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Newsletter. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Social Media.

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Revenue Streams and the Publishers who Love Them

Anyword

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. So what are some of the ways other publishers are using their content to bring a profit? So what are some of the ways other publishers are using their content to bring a profit?

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.

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Grand Theft Content: Steal These 6 Ideas From Award Finalists

Content Marketing Institute

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. When NASCAR’s content studio sold an eight-part docuseries to Facebook for Facebook Watch, the social media giant’s new video-on-demand platform was in its infancy. Sorry, B2B marketers, you’re not off the hook.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Newsletter. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Social Media. Content Syndication.