Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you.

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Hubspot

NOVEMBER 4, 2015

The same might be said for for the transition from product-market fit to the growth stage of a SaaS company. This is a daunting challenge, but in today's post we're going to look at the four core tenets of a marketing plan (goal setting, tactics, resources and evaluation) that can help you achieve these goals. Marketing budget.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

Single Grain

APRIL 22, 2021

Or maybe we’re slowly moving away from that period in affiliate marketing. As an affiliate manager, I have an ideal vantage point for evaluating which affiliate marketing strategies tend to work and drive the most sales and which don’t. What Is Affiliate Marketing? And we monitor their sales data as closely as possible.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

Unbounce

DECEMBER 3, 2019

If no one is searching for your offer , then no matter how brilliant your page, it’s much harder to get the traffic you need to validate, test, and scale. If no one is searching for your offer , then no matter how brilliant your page, it’s much harder to get the traffic you need to validate, test, and scale.

Paid Content 126

Paid Content Traffic Google High Quality Lead 126

Content Standard

OCTOBER 2, 2020

Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. ” — Adolph Ochs “Advertising is only evil when it advertises evil things.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Directive Agency

JULY 26, 2017

Digital marketing has been run in silos since the beginning of time. And there’s never a whole lot of overlap between the two, despite them being only a few pixels from each other on a Search Engine Result Page. But before we can look at these departments in detail, we first need to address what exactly these marketers will be doing.

Planning 40

Planning Top of Funnel Marketing Plans Paid Search Agency 40

Hubspot

NOVEMBER 28, 2022

It was created to help businesses avoid lead loss and generate more revenue from their marketing efforts. Whenever a new lead enters your funnel, LeanData first checks if the person is already in your CRM. LeadSquared positions itself as a lead conversion and marketing automation platform. What is lead distribution software?

Marketing Automation Services 71

Marketing Automation Services Enterprise Management Work Management Marketing Management 71

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is Different about SaaS Marketing? Now that we have a clear understanding of what SaaS is and how marketing a SaaS product differs from traditional marketing, let's move on to SaaS growth strategies.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. A digital marketing success story. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Sharpspring

APRIL 30, 2020

By looking at your customer journey holistically, you can craft a seamless experience where every touchpoint and conversation flows into the next without creating additional work for your marketing and sales teams. Omnichannel customer experience is a marketing and selling model designed for the digital age. But does it work for B2B?

Paid Content 66

Paid Content Ideal Customer Profiles Ad Building Marketing Automation Services 66

Marketing Insider Group

DECEMBER 8, 2020

Driven by a host of emerging technologies and an influx of new insights, b2b buyer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies.

Lead Ranking 347

Lead Ranking Lead Generation Paid Content Lead Scoring 347

DAGMAR Marketing

JUNE 14, 2019

Do you look at paid search and see nothing but a massive collection of settings and control options? In this guide, I’ll share how you can use this approach to tame the wild paid search beast and give you specific to-dos for an audit process that will result in better performance from your PPC budget.

PPC 78

PPC Paid Search Agency Lead Scoring Lead Ranking 78

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. A digital marketing success story. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? These days, content is one of the best ways to raise brand awareness among a targeted audience. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. What Is Content Marketing?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier (and more profitable) would your life as a marketer be? Click To Tweet.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Convert

MARCH 13, 2024

In searching for your perfect-fit A/B testing tool, simply comparing price tags and feature lists won’t cut it. We also added a sneak peek of each tool: A gif demo when a free trial is available and a screenshot of the UI when it isn’t. Then, we cover the consciousness quotient (CQ) of the tool vendor. G2 rating: 4.5/5

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Vidyard

SEPTEMBER 23, 2021

It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. Contents 1. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Include CTAs to Relevant Content in the Description 5.2

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Metadata

FEBRUARY 16, 2021

B2B Category Creators Episode 5 Complete Transcript Jason Widup: All right. Welcome to Episode Five of B2B Category Creators. I’m VP of marketing at metadata.io, guest hosting for our CEO, Gil Allouche. I’ve got two really marketing powerhouses on the program today, one, I actually have the opportunity to work with.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52