Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Biznology

MAY 22, 2017

On May 25, 2018, any company that is not compliance with the European Union’s new opt-in regulations is at risk of a fine of up to 20 million euros, or 4% of their global topline revenue. Most B2B marketers have customers worldwide. The General Data Protection Regulation is something we cannot ignore. But this one’s a doozy.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

Zoominfo

JANUARY 5, 2021

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Free Trial What happens when your data source and CRM don’t sync up? Processes and contact ownership also get murky, with reps working on the wrong accounts or emailing people who have already opted out of emails. Let’s take a look.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Keep everything data stamped.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

DiscoverOrg

JUNE 9, 2017

While it’s impossible to avoid them entirely, good data hygiene may limit exposure. To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider. DiscoverOrg doesn’t scrape data from these types of websites for this very reason.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Zoominfo

SEPTEMBER 18, 2018

If you want to execute a successful personalized marketing campaign, data hygiene must be a priority. You think you’ve crafted the perfect personalized email—when what you’ve really done is showcased your low-quality data and lack of marketing know-how. Personalization. Aggressive personalization.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. Join us to understand why data quality is the unsung hero in email list segmentation and why it’s an indispensable asset for B2B success.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

DealSignal

MAY 15, 2023

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. We tested out a few email validation software vendors and have shared the results with you here.

Work Management 98

Work Management Marketing Management Validation Software 98

The Point

APRIL 30, 2012

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. To the right is a subscription management page that we created recently for a software client, Noetix. Time to give them that option.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. We’re going to dive into the important stuff – like how good their data is, what they cover, how they work with other software, how they handle customer support, play by the rules, and what they charge.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

APRIL 27, 2022

Using dirty data to fuel your business is like putting the wrong kind of fuel in your car: the engine might start, but you could be doing serious damage. If you want a well-oiled revenue engine, you’ve got to fuel it with clean data. In this post, we tackle some foundational dirty data questions: What is dirty data?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

FEBRUARY 23, 2018

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? After all, account and contact data is the fuel that enables your revenue engine to run smoothly. What Is A B2B Data Provider?

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Zoominfo

MAY 13, 2019

Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. But, anyone in sales will tell you that finding and maintaining high-quality data is a full-time job.

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

Zoominfo

APRIL 17, 2018

Email hygiene is a crucial, yet often overlooked, element of email marketing. Double opt-in : After sign-up, send the person an email to confirm that the email provided is active and accurate. This is particularly helpful for B2B companies who work exclusively with other businesses. Invest in ongoing data maintenance.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Litmus

OCTOBER 6, 2022

This piece originally appeared in B2B News Network. 22% opted not to purchase from the brand again. But your email personalization is only as good as the data you have available. This data goes beyond their gender, birthday, or most recent purchase. Ideally, you want actionable data collected in real-time.

Ideal Customer Profiles 99

Ideal Customer Profiles Profiling Email Marketing Planning 99

Act-On

NOVEMBER 7, 2023

Data Hygiene: The overall quality of your email list and the associated data. Once your emails go off to explore the world on their own, your work still isn’t done. Are your emails making it to the inbox? Or getting stuck in SPAM folders, never to fulfill their destiny? But never fear! We’ve got you. True: that’s the end goal.

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Deliverability Top of Funnel Best Practices CAN-SPAM 181

SalesIntel

JUNE 30, 2021

Top Whitepaper of the Month: Data Purchasing Guide. Top eBook of the Month: The Art of B2B Selling. With a strong approach to solving the dilemma of quality or quantity, SalesIntel has been helping businesses widen the outreach using human-verified data. We believe in providing data that boost business growth.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Zoominfo

NOVEMBER 27, 2018

Myth #2: Opt-outs are a major cause for concern. But the truth is, opt-outs can actually help you create a cleaner email list. An opt-out means your future marketing emails will go to more actively engaged subscribers. That said, don’t rely solely on opt-outs to maintain a clean email list.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. 2009 was the year in which Marketing Automation really took off. The Contributors.

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Marketing Automation Services Marketing Automation Sales Management Automation 100