Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Convince & Convert

JUNE 2, 2010

The killer app isn’t information, it’s curation. In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. to get a glimpse of the potential for friend-curated information.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. The Wonder of Tech ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Convince & Convert

JULY 27, 2010

[link] Laura Click Are You Growing Enough Voices – a great post about utilizing guest bloggers from @jaybaer: [link] [link] Ian Greenleigh Jay- Inviting, commissioning and curating content that expands the relevance of your blog to its readers is the part of engagement that's not talked about enough, IMO. Im Jay Baer.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JUNE 29, 2010

More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook)&# Jay- How does this play into our supposed need for curation? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

JULY 20, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. " Develop your #content #strategy. link] [link] Lauren Gispanski "#Content is king." " Develop your #content #strategy. #PR

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Webbiquity

MARCH 23, 2017

” SlideShare is a venue, primarily for B2B marketers and influencers, to share presentations, PDF documents, and infographics. This is very much a B2B platform so if you are targeting the business community Slideshare is ideal.” Collect and curate content from across your social networks; Paper.li

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Sprout Social

OCTOBER 4, 2022

Amid strain put on marketers from declining organic reach and the ad spend that comes with it, employee advocacy is a key component of your broader social strategy. In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. Diversified LinkedIn video content.

Paid Content 80

Paid Content Budget Programs Brand Identity Branding 80

SnapApp

AUGUST 31, 2017

For B2B marketing and sales teams to continue finding success, they must be able to identify, acknowledge, and respond to the generational differences of today’s new buying committees. . 43 CEOs, VPs and Content Strategists Discuss How Millennials Impact B2B Buying Committees. . Is any of this surprising or validating?

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. ” — PR Daily (Automate).

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Onalytica B2B

APRIL 20, 2016

At the same time, the social platforms are obviously looking to monetize their platforms with an increasing number of ads, which further diminishes organic visibility. Social platforms are responding by creating and refining curated user timelines, and only the top brands with the most engaging content will survive.”

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. SazBean ( Social Network Analytics Measurement Social Media ). CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter for B2B Marketing.

Twitter 100

Twitter Tactics Tools Tips 100

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Adobe Experience Cloud Blog

APRIL 10, 2018

Organic reach is on the decline due to recent changes in social network algorithms. Listen to conversations around your brand and uncover the themes your audience talks about, where in the world your community is located, what social networks they prefer to use, who the most engaged members are and more. for Twitter.

Communities 133

Communities Work Management Social Networks Social Media 133

Webbiquity

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ).

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” B2B Social Media Marketing Guides.

Social Media 100

Social Media Social Marketing Work Management Media 100

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . . Kathryn Hawkins.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

EveryoneSocial

FEBRUARY 26, 2018

The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves. Looking back a year or two, most companies who were putting employee advocacy in place were B2B tech companies. Employee Advocacy: A Complete Guide.

Paid Content 75

Paid Content Work Management Marketing Management Paid Search Agency 75

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. The survey generated over 270 responses from B2B marketers - and the results are in!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Here are the top items based on social signals. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. The Results.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). ” — 2018 Trends: B2B Marketing , Edelman. ” — 7 B2B Marketing Trends to Watch in 2018 , circle S studio. .

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Convince & Convert

MAY 19, 2010

If we like it we want to pass it around to our network so that they can interact with it. This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using. This is how we connect with each other online, by sharing content. Im Jay Baer.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Webbiquity

SEPTEMBER 22, 2015

16 Social Media Tools The Experts Swear By by Social Fresh. It is a fantastic prospecting / sales resource for B2B marketers”). Top 28 Social Media Tools to Make Your Job Easier by SlideShare. It offers an easy way to monitor social interactions and act on them quickly. More than 60% of U.S.

Social Media 100

Social Media Tools Media Enterprise Management 100

B2B Marketing Traction

FEBRUARY 5, 2013

I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. Read my related previous post on product launches, Why Product Launches Need To Include Social Media… Month 10 – Identify product launch stakeholders. I’ve included some of them in my countdown.

Product 100

Product Social Media Advertising Agencies Planning 100

Content Standard

SEPTEMBER 28, 2015

Brand marketers need this same mentality and access to the same tools to ensure that what’s being shared and said via social is in association with what’s trending, breaking, bubbling up, or whatever else. Unfortunately, top social networks like Facebook and Snapchat look at their products and solutions in silos.

Promotion 40

Promotion Trends Marketing & Strategy Mobile Advertising 40

BuzzSumo

FEBRUARY 8, 2017

He is also the founder of his own social media agency, PDCA Social. Neal, a self-avowed BuzzSumo power user, outlined a 5 step process that we think will not only help social media agencies, but brands and PR firms to get up to speed quickly with BuzzSumo. Step 3: Curate Content. Five Step Process.

Paid Content 40

Paid Content Paid Social Agency Advertising Agencies Social Media 40

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.

Curation 111

Curation Examples Content Paid Search Agency 111

Convince & Convert

SEPTEMBER 21, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Also check out Gist [link] – helps with seeing the connection between your various social networks in a dashboard setting. 39 Curated SM tools from @jaybaer !!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JUNE 12, 2013

These are conventional PR placements, but in this case, they’re about your content. In some (mostly B2B) verticals, pickups in trade media can be more effective than coverage in larger, general interest papers. Encourage social sharing – consider making 140 character insights tweetable with one click thru Twitter Web Intents.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

Webbiquity

MARCH 27, 2017

The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Fortunately, social media management tools are increasing in number and sophistication as well.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Webbiquity

APRIL 6, 2017

A social sales and marketing CRM tool that “automatically updates itself with relevant prospect and customer information from dozens of data sources,” tracks customer engagement activities across sales and support teams, and integrates with popular social networks and social media management apps. Katie Lance.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

Convince & Convert

FEBRUARY 9, 2010

Between the pre-set bots, and the humanoids who decide to act like 'bots RT anything if the right blog (or blogger) curates it … I unfortunately think the #'s would be huge. How many times would this 'article' be re-tweeted? It has become so easy to share, that 'trust' is THE main component of influencers.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119