Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. It’s the foundation, after all. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Onalytica B2B

SEPTEMBER 12, 2017

But what every influencer has in common, is that their opinion and expertise carry weight and influence in the industry, with the brand’s and their competitors’ fate often falling into their hands. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. In fact, influencers are just as — if not more important for B2B companies than B2C. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach. McKinsey ).

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Adobe Experience Cloud Blog

JULY 18, 2013

What started in consumer markets is spreading to B2B industries. At HR.com, human resources professionals can look up peer reviews on prospective service providers and get profiles from Glassdoor.com, which is where people rate the companies they work for. But this is just the beginning. Crowdsourcing has the U.S.

Opinions 48

Opinions Peer-to-peer Work Management B2B Thought Leadership 48

Oktopost

JUNE 19, 2020

A CEO committed to personal engagement sends the message, “We’re a company that wants a personal connection with you,” can greatly increase prospects’ confidence in making purchases and recommending products to peers. With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Absolutely.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Circle Studio

JANUARY 10, 2020

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Here are five to consider: Myth 1: B2C marketing has little relevance in B2B. Myth 2: Content marketing = thought leadership.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Marketing Craftmanship

NOVEMBER 12, 2015

In new business development efforts, B2B firms of all types are often challenged by prospective clients with this question: “Do you have any experience working for companies in my industry?”. And although this may be true, that response typically fails to convince the prospect, and can even backfire.

B2B Thought Leadership 100

B2B Thought Leadership Peer-to-peer Thought Leadership B2B 100

Strategic-IC

JANUARY 13, 2021

Imagine you can shape the opinion of these companies, the buying committees within them, and the individual decision makers responsible for purchasing. 90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it! Let’s keep imagining.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

Adobe Experience Cloud Blog

AUGUST 4, 2015

Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. What is B2B Tech Yelpification? Business technology purchases are no less important.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Content4Demand

MAY 12, 2021

As hordes of iPhone users flocked to the app and begged their peers for invites, the thought leadership flood gates opened and the opinion pieces came rolling. But is there long-term value for B2B marketers and content strategists, or is this simply another channel we’re being forced into? Who Is Using Clubhouse?

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

Marketing Insider Group

JUNE 25, 2014

I have always thought that if life is too short, then our business lives (our careers) are even shorter. And while you never want to hurt anyone’s feelings, or make yourself look stupid, you should always be as candid as possible and share an opinion that might help someone or your business, to move forward. It takes courage.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Trust Marketing Opinions 100

Chris Koch

APRIL 10, 2009

The questions display a healthy distrust for accepted wisdom, which I like, and provide a good test of the thinking behind thought leadership marketing. See what you think of my answers: How did thought leadership initiatives in companies begin? The journals have boards made up of top academics in a given field.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

EveryoneSocial

AUGUST 10, 2020

While the employee influencer may have a stronger appeal for B2B, more B2C companies are catching on to their value as well. An employee influencer is someone within your organization that can positively impact the way external or internal audiences view, interact, or form opinions about your brand, product, or services.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Peer-to-peer Network Marketing 69

Heinz Marketing

JULY 5, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We do 20-ish minutes with some of the best and brightest minds in B2B sales and marketing. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Content4Demand

DECEMBER 29, 2019

Your content is a key representation of your brand; its knowledge, expertise, opinions, and the value it can bring to the audience. “How can I practice self care?”. For instance, one person may prefer to take a full-day hike, while another person may prioritize a weekly face mask and bubble bath. Less clutter and mess mean less stress, right?

Planning 40

Planning Peer-to-peer Content Marketing Business 40

Inbox Insight

APRIL 20, 2023

B2B thought leadership marketing ranks in the top 5 content marketing goal priorities for 42% of B2B marketers , highlighting how quality content from subject matter experts can provide truly valuable insights for B2B buyers. As a result, buyers look for short cuts to help them navigate their decision making.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Top of Funnel 52

Heinz Marketing

DECEMBER 20, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Each week, we’re featuring some of the best and brightest minds in B2B sales and marketing. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music.

Peer-to-peer 68

Peer-to-peer Communities CMO B2B Sales 68

PureB2B

AUGUST 19, 2018

Harvard University found that at least 25% of B2B sales cycles take a minimum of 7 months to close. One of the main reasons behind this is that 61% of B2B marketers send all leads directly to sales without determining if the leads should still be nurtured. The sales cycle is composed of phases required to sell a product or service.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89

SmartBug Media

JANUARY 30, 2019

But if you want to become known as a leader in your industry, respected by your peers and surrounded by new opportunities, then this is the blog for you. In my opinion, a custom background image is the most underrated and underused way to take your profile to the next level. Those days are over. Optimize Your LinkedIn Profile.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Marketing Insider Group

AUGUST 31, 2020

Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

PureB2B

AUGUST 19, 2018

Harvard University found that at least 25% of B2B sales cycles take a minimum of 7 months to close. One of the main reasons behind this is that 61% of B2B marketers send all leads directly to sales without determining if the leads should still be nurtured. The sales cycle is composed of phases required to sell a product or service.

Top of Funnel 62

Top of Funnel Paid Search Agency Sales Cycle Sales Qualified Leads 62

Heinz Marketing

JUNE 21, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Every week we’re talking to some of the best and brightest minds in B2B sales and marketing and today’s absolutely no different. You can even ask Alexa!

Work Management 99

Work Management Peer-to-peer Marketing Management Account Based Marketing 99

LEADership

APRIL 28, 2015

We have been talking about how the B2B buyer is changing—constantly full of surprises, increasingly unpredictable and incredibly savvy. Needless to say, these changes have brought a whole new dimension to the already complex B2B sales cycle. —Higher Quality will Create a Bigger Impact. So why ask that question? Click To Tweet.

Work Management 40

Work Management Marketing Management Vendors Social Media 40

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. It’s the foundation, after all. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Hinge Marketing

APRIL 26, 2016

That’s why when it comes time to making marketing spend decisions, it’s critical to know what B2B marketing strategies really contribute to new business growth. In a recent Hinge study on Visible Experts℠ , we found that B2B marketing strategies that raise the spectrum of visibility are the most effective at bringing in new business.

Marketing & Strategy 48

Marketing & Strategy B2B Marketing Marketing Strategy Webinar Metrics 48

Proteus B2B Marketing

MAY 7, 2014

I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” Also from our What Makes B2B Different overview, B2B marketers typically experience a longer sales cycle and marketing to B2B prospects requires different actions, depending on what stage of the buying cycle your prospect is in.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 5, 2016

Today, we have peer review sites like Yelp, Angie’s List, and TripAdvisor that help us make more informed decisions based off the available information of other people’s experiences. Author: Katie Pope There’s really nothing like the smell of the ocean breeze—except maybe the ocean breeze and the perfect meal.

Marketing Management 48

Marketing Management Word of Mouth B2B Thought Leadership Marketing Automation Services 48

Chris Koch

FEBRUARY 18, 2011

The initial thrill of connecting to a bunch of peers that we’ve never met is giving way to the desire to get something useful out of those connections. Clearly, there’s a growing hunger for thought leadership in social media. At a minimum, a thought leader must have experience that will sound relevant to your target audience.

Peer-to-peer 100

Peer-to-peer Thought Leadership Social Media Storytelling 100

Heinz Marketing

AUGUST 5, 2019

The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This year’s survey touched on topics like content integration and executive thought leadership – areas that have continued to influence customers and prospects for both of our agencies.

Top of Funnel 69

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 69

Marketing Insider Group

MAY 31, 2012

focus on peers and influencer content needs as primary. focus on peers and influencer content needs as primary. This session produced what were, in my opinion, some of the top tweetable moments of the conference: RT @ andreyee : Content doesnt work for you until it provides value for your audience | pretty good tweetable moment #sds12.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

LEADership

AUGUST 7, 2013

Introducing the Back-to-School B2B Primer Part 1: 8 Techniques That Are Working for B2B Social Media. The high readership and engagement levels of my piece last week on effective B2B lead generation tactics encouraged me to write a mini-series on “What’s Working for B2B”. Start with a social media audit.

Social Media 40

Social Media Work Management Media B2B Thought Leadership 40

Heinz Marketing

DECEMBER 31, 2018

The show is thirty minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to talk to Matt Gorniak , Chief Revenue Office and Co-Founder at G2Crowd in an episode called, How to Optimize Reviews to Accelerate Sales for Your B2B Products.

Top of Funnel 70

Top of Funnel Budget Programs Peer-to-peer B2B Sales 70

MLT Creative

JUNE 30, 2011

A few days ago, in the lead-up to Social Media Day, our friends at Savvy B2B Marketing posted some valuable lessons they’ve learned about social media along the way. Now, with Social Media Day upon us, a few of us here at MLT Creative thought we’d do the same thing.

Social Media 40

Social Media Social Marketing B2B Marketing Peer-to-peer 40

Heinz Marketing

OCTOBER 25, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can even ask Siri, Alexa and Google! Listen in now, read below or watch the video

Work Management 115

Work Management Enterprise Management Marketing Management A/B testing 115

Heinz Marketing

JULY 23, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In recent months we worked with Splash on a couple webinars and a great guide on GDPR and thought an update would be helpful. This episode is called “GDPR WTF and What Now?”

Top of Funnel 45

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 45

Metadata

AUGUST 3, 2021

So we’re teaming up with some of the best B2B marketers we know. As we say internally, it’s “opinions vs. reality.”. And equally importantly, this approach aligned with our POV, which is that we value data over opinions. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways.

Webinar Metrics 98

Webinar Metrics B2B Thought Leadership Brand Identity Branding 98