Adobe Experience Cloud Blog

JULY 27, 2009

Understanding the value of your B2B newslet ter can be tricky for m an y mark eters.   Newsletters are typically v ery time consuming to create and calculating the return can be difficult.    Here are some metrics to help understand the value of a  newsletters to your organization.

Newsletter 48

Newsletter Lead Scoring Lead Ranking Clickthrough 48

Adobe Experience Cloud Blog

MAY 12, 2016

Joe argued that “in an ABM world, sales enablement is a necessity” and that as you think about your ABM strategy, it’s important to start small and identify the pools of accounts that are most valuable to fish in. With that knowledge, their ABM strategy and tactics shifted to support these high-value, high-win accounts.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 361

Work Management B2B Marketing Marketing Management Content Marketing 361

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey).

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

PureB2B

MARCH 22, 2017

It has withstood the test of time and remains a strong force to contend with in lead generation and management, as well as customer engagement. In fact, based on statistics from Campaign Monitor : More than 80% of B2B and B2C companies are still using email marketing technologies as part of their marketing strategies.

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

Canadian Marketing Association

MAY 27, 2015

As B2B marketers, we often struggle to justify our investments in the digital realm. As business complexity increases and economic realities force a continuous examination of resource allocation, we tend to fall back on traditional ROI-based metrics such as leads passed to sales. And yet, individuals are inundated with digital media.

B2B Marketing 48

B2B Marketing Lead Ranking Sales Qualified Leads B2B 48

Contently

APRIL 18, 2023

But when budgets tighten across B2B and B2C organizations, there’s greater pressure to prove content marketing value relative to revenue contribution. Seventy-one percent of B2B buyers read blog content prior to making a purchase decision. Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my!

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

PureB2B

MARCH 22, 2017

It has withstood the test of time and remains a strong force to contend with in lead generation and management , as well as customer engagement. In fact, based on statistics from Campaign Monitor : More than 80% of B2B and B2C companies are still using email marketing technologies as part of their marketing strategies.

Lead Ranking 62

Lead Ranking Email Marketing Lead Scoring Sales Qualified Leads 62

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. The challenge is in getting senior leadership to contribute.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. &# Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? But those differences are at the tactics layer, not the strategy layer. Podcasts vs. YouTube.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

KoMarketing Associates

JANUARY 25, 2018

The most significant difference between B2B SEO and B2C is the core goals and objectives of campaigns. By nature, the B2B buying process is more complex because of larger and more costly purchases, and a longer sales cycle. What’s the Difference Between B2B and B2C? 5 Key Challenges of B2B SEO.

SEO 219

SEO Top of Funnel B2B B2B Thought Leadership 219

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  What is B2B appointment setting ? B2B appointment setting is exactly what it says.  And why is it important to marketers? Keep the efforts happening daily. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. The best sales podcast to amp you up during your mid-day walk? Like, a lot.

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Sprout Social

JANUARY 30, 2020

This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. When someone churns, they’ve basically dropped out of your funnel. Food for thought: it can take anywhere between six to eighteen months to close an enterprise deal in SaaS. Company newsletters. Let’s break ’em down.

Webinar Metrics 94

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 94

Contently

JULY 30, 2018

We decided to invest in building a robust research team to capture and serve up insights to our B2B clients in medical groups and hospitals. But here are some lessons learned over the past two years that might be useful for other B2B content marketers. Don’t skimp on storytelling.

Storytelling 165

Storytelling Top of Funnel Enterprise Management Work Management 165

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. Wait, what are you managing?”. Content marketing is not sales. Gesundheit!”.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Contently

JULY 30, 2018

We decided to invest in building a robust research team to capture and serve up insights to our B2B clients in medical groups and hospitals. But here are some lessons learned over the past two years that might be useful for other B2B content marketers. Don’t skimp on storytelling. Earn trust (and don’t squander it).

Storytelling 113

Storytelling Top of Funnel Enterprise Management Work Management 113

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Martech Advisor

MARCH 11, 2020

What Is a Content Marketing Funnel? And while the approaches for B2B and B2C marketing differ significantly, they both prominently rely on content marketing. What Is a Content Marketing Funnel? You may have heard of terms such as TOFU, MOFU, and BOFU with respect to marketing or sales funnels. Let's begin!

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

DivvyHQ

SEPTEMBER 27, 2018

It’s tough to argue with the stats about people loving video. . But the point is, every time we say yes to a new tactic, format, channel, audience or what have you without eliminating something that’s not working so hot, we reduce our odds of doing anything exceptionally well. Sales need to be made. It’s just harder.

Marketing Strategy 45

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 45

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. T imeline – And when will they need it?

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. T imeline – And when will they need it?

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

SEPTEMBER 8, 2010

While the erosion of the MySpace user base has been ongoing for years, the fact that it was purchased for $580 million just five years ago says all you need to know about the vagaries of online leadership. Over in Europe, bands thought it was cool, but everyone else? Coincidental timing too, as Yahoo ! But then the trouble begins.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. Are you Being Discovered?

Ning 40

Ning Paid Content Facebook Sales Management 40

SnapApp

JUNE 2, 2017

A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . Create an interactive tour of your product or solution , letting prospects get a mini demo without the presence of a sales rep. So what’s the catch? Well, we’re mostly all on our way.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Vidyard

FEBRUARY 2, 2021

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. Video for Sales Statistics 1.1 Post-Sale 5.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Biographies of Cisco’s leadership team. More leads. Higher conversion rates.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". More simply, content turns brands into thought leaders. DRIs are different than managers. 1) Remove political barriers.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Convince & Convert

AUGUST 4, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? Will Social Media negativity draw CEO types more into the fray? Who should spearhead Social Media listening?

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Atomic Reach

APRIL 12, 2019

If you are looking to make the case to your senior leadership, or internal stakeholders about the importance of email marketing, read on for 100 email marketing statistics you should know about and share with others. So, check out and share the email marketing ROI stats below. Check out the stats below. Email Marketing ROI.

Statistics 110

Statistics Paid Content Email Marketing Planning 110