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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script | B2B

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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Top 50 Global Thought Leaders and Influencers on Education 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. Congratulations to all our Education influencers who participated! Join Enterprise Lite to work with all of these Education influencers! 3 SJ White Contact SJ White Score: 54.05

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

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B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away

Sword and the Script | B2B

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. More than a proactive partner: an extension of your marketing and PR team.

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA)

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated!

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Top 50 Global Thought Leaders and Influencers on Future of Work 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Future of Work for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today

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Top 50 Global Thought Leaders and Influencers on Healthcare 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Healthcare for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !