Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. That’s why we’re the only vendor in the world that has the ability to create a very successful B2B marketing platform.”

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Inbox Insight

MAY 9, 2024

While some B2B companies choose to keep lead generation in-house, there are significant advantages to outsourcing this critical function. Top 8 benefits of outsourced lead generation for B2B companies By tapping into the knowledge and skills of specialized teams, you can unlock a host of benefits that will significantly impact your success.

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

NetLine

OCTOBER 30, 2023

The B2B Black Hole. What is the B2B Black Hole? In the B2B universe, the Black Hole is characterized by two things: A lack of insight and a lack of action. In the B2B universe, the Black Hole is characterized by two things: A lack of insight and a lack of action. That’s a fear in and of itself.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

DealSignal

JULY 17, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

SalesIntel

NOVEMBER 17, 2022

But, what about selecting a B2B data provider for your business? If there is only one thing you want your B2B provider to excel at, it’s accuracy. While it’s impossible to guarantee 100% accuracy with contacts changing job titles, locations and companies, reasonable B2B data providers should reach as close to that number as possible.

B2B 52

B2B Intent Signal B2B Sales Transparency 52

SalesIntel

OCTOBER 27, 2022

Data is the fuel for your sales team’s success. You need contact data to find prospects, intent data to prioritize leads, and technographics and firmographics to determine who to contact that fits your target ICP. All your marketing and sales efforts start with being able to reach people. Quality is Key.

B2B 52

B2B Ideal Customer Profiles B2B Sales Intent Signal 52

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

AUGUST 7, 2023

DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments, multiple industries, and international geographies. DealSignal prioritizes data privacy and security as integral elements of its B2B data policies and procedures.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

SalesIntel

MAY 13, 2024

Importance: B2B Targeting: Understanding a company’s industry, size, and structure helps tailor marketing and sales efforts to address its specific needs. Importance Targeted Sales and Marketing: Technographic data helps you identify prospects likely to be interested in your products or services based on their technologies.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Only 23% contacted a sales representative.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Heinz Marketing

SEPTEMBER 5, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is entitled, “ You Have a Ton of Sales Data.

Top of Funnel 52

Top of Funnel Transparency Marketing AI Training 52

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. Scalability : MQL models can handle large volumes of leads, allowing Marketing teams to efficiently, and quickly prioritize and distribute them to the Sales team.

Lead Ranking 210

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 210

6sense

NOVEMBER 9, 2021

An hour wasn’t enough to adequately address all variables and questions around marketing/sales/SDR alignment. Here are a few highlights: BDRs are NOT sales support and neither is marketing. At my last org we had B2B marketing and sales ops as one team. At my last org we had B2B marketing and sales ops as one team.

Enterprise Management 48

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 48

Valasys

JUNE 20, 2019

Neuromarketing is a “Buzzword” in the marketplace these days & it has expanded its reach to encompass B2B dominion as well. Besides, upselling also helps them in improving their services by having more transparent communication with clients & prospects. An Amalgamation of Neuromarketing & Inbound Marketing.

Inbound Marketing 61

Inbound Marketing B2B Marketing Optimization Conversion 61

Content4Demand

AUGUST 27, 2021

As a member of Forbes’ CMO Council and a frequent author on the topic, John was a true pioneer in demonstrating the possibilities of applying behavioral data in every facet of Sales and Marketing. Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies?

Intent Data 59

Intent Data Intent Customer Surveys Content 59

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 73

Planning Demand Generation Marketing Plans Research 73

Leadspace

JUNE 21, 2017

Indeed, B2B marketers in particular have good cause to be excited about AI right now. So, as a B2B marketing or sales professional, it’s worth being mindful of the problematic manifestations of the AI hype — and how to avoid them. There are, of course, many very good reasons for that hype.

Marketing AI 70

Marketing AI Lead Ranking Marketing Management Lead Scoring 70

Heinz Marketing

MARCH 1, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everyone to another episode of Sales Pipeline Radio.

Trigger Marketing 111

Trigger Marketing Intent Signal B2B Sales CMO 111

Rev

MARCH 13, 2016

The more Dave talked, the more it sounded like his algorithms do for sports teams what LeadCrunch does for sales and marketing professionals: tells them which companies to target. It’s no wonder why so much technology is thrown at the complex problem of finding B2B customers. No wonder why sales estimates are notoriously inaccurate.

Lead Generation 60

Lead Generation Ideal Customer Profiles Marketing AI Generation 60

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. Thus, marketers are able to generate meaningful & relevant content for prospects to optimize sales conversions. Thus, mobile marketing is an important tool for B2B marketers.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 49

Planning Demand Generation Marketing Plans Research 49

Engagio

JUNE 21, 2023

The landscape of B2B buying decisions is undergoing a seismic shift. This evolution, from individual leads to accounts, and now to these essential buying groups, marks a pivotal moment in B2B marketing. This evolution, from individual leads to accounts, and now to these essential buying groups, marks a pivotal moment in B2B marketing.

B2B Sales 62

B2B Sales Buy Top of Funnel DemandBase 62

SalesIntel

FEBRUARY 28, 2024

Data is essential for sales and marketing tasks. Sales and marketing success is heavily reliant on data and its quality. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. LinkedIn Sales Navigator SalesIntel Clearbit UpLead Seamless.ai

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

SalesIntel

APRIL 2, 2024

What Is B2B Sales Intelligence? Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. What Are Sales Intelligence Tools? This article will help you do just that.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

NetLine

JUNE 5, 2023

Welcome INTENTIVE: The Next Frontier of Buyer-Level Intent Insights Today, we’ve launched INTENTIVE —a revolutionary product we believe will change the way B2B organizations identify and approach buyers. Through INTENTIVE, you’ll be able to turn those Unidentified Future Opportunities into known buyer-level identities.

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

SalesIntel

SEPTEMBER 18, 2023

As we navigate the second half of 2023, the B2B data landscape in the USA has witnessed a profound shift. These top B2B data providers are here to redefine what’s possible. Welcome to the cutting-edge realm of 2023’s leading B2B data providers, where simplicity meets innovation.

Marketing Management 40

Marketing Management B2B Marketing Zoominfo Ideal Customer Profiles 40

DemandBase

JUNE 16, 2020

Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. A “Dream Come True” for B2B Revenue Teams. One in which marketing and sales teams start moving as one, with a single set of data and insights, orchestrated across the entire buying journey. A B2B customer data platform.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

SalesIntel

APRIL 6, 2024

Being the fastest-growing company in the B2B Data landscape, we believe in adding value at every step of the journey. We understand the importance of having both, accuracy and quantity, for your sales team. Many data companies fail to live up to those expectations. SalesIntel has always been committed to delivering on our promises.

Advertising Agencies 52

Advertising Agencies Cold Calling Lead Scoring Lead Ranking 52

Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. These are the five B2B marketing predictions that cut through the noise and set you up to deliver clear, insightful messaging to your audience. Let’s stop that habit now. Another challenge is the learning curve with any new platform.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

SalesIntel

APRIL 6, 2024

Being the fastest-growing company in the B2B Data landscape, we believe in adding value at every step of the journey. We understand the importance of having both, accuracy and quantity, for your sales team. Many data companies fail to live up to those expectations. SalesIntel has always been committed to delivering on our promises.

Advertising Agencies 40

Advertising Agencies Cold Calling Lead Scoring Lead Ranking 40

PureB2B

APRIL 19, 2022

In the modern B2B world, no product is ever good enough to “sell itself.” Prospective clients not only want top-of-the-line service from their B2B partners, but they also demand an outstanding experience through and through—from discovery to beyond the purchase stage. What is Intent Data and How Can it Drive B2B Marketing Success?

Intent Data 62

Intent Data Intent Work Management Optimization 62