Webbiquity
FEBRUARY 13, 2010
Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales.
Smashmouth Marketing
JUNE 11, 2010
If there's one thing those books have in common for me, it's that they were part of my high school summer reading lists. You'd receive a list of books before the end of your school year that you'd have to read in preparation for the next school year. This book is a Marketing 401 class in 320 pages. The Catcher in the Rye.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ambal's Amusings
OCTOBER 29, 2009
Ardath Albee: Marketing Interactions helps B2B companies with complex sales increase and quantify marketing-to-sales effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. Ambal Balakrishnan: Give us the background of how you gained an interest in B2B Marketing?
Everything Technology Marketing
JANUARY 27, 2011
There are literally thousands of marketing books available today. But which books should be in the top-10 list of "must read" marketing books? To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. Moore) | Diffusion of Innovations (Everett M.
NuSpark Consulting
JANUARY 21, 2012
B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. By reading books from the best thought leaders in the country, a tremendous amount of insight, strategies, and tactics can be reviewed, and hopefully implemented in your firm. . Books are listed by funnel category.
Marketing Insider Group
JUNE 22, 2020
In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing. Let’s look at how much B2B companies are using content marketing. You may assume B2B companies are all in with content marketing. Source: eMarketer. It is a top tactic.
markempa
SEPTEMBER 1, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
Expert insights. Personalized for you.
100 
Let's personalize your content