KoMarketing Associates
AUGUST 3, 2017
The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. Over time, resources that deliver long-term value become more important, especially if they are built on customer-centric services and guided by B-to-B seller expertise,” wrote the authors of the report.
Cintell
MARCH 10, 2016
Understanding B2B Buyers Benchmark Study, Cintell ). 8% of companies who exceed lead and revenue goals report segmenting their database by persona ( Understanding B2B Buyers Benchmark Study, Cintell ). Using Personas increases email open rate 2-5 times (Forrester). Understanding B2B Buyers Benchmark Study, Cintell ).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
DemandBase
MAY 17, 2019
There were also new features: role-based sessions jointly run by SiriusDecisions and Forrester analysts and an entire pre-conference day devoted to leadership and development. The conference itself is always a whirlwind of sessions, meetings, schmoozing, and surprisingly long and often inefficient walks between appointments.
Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The Internet figure seems low, but this was a very careful and sophisticated study.
The ROI Guy
JULY 23, 2015
The study highlights that today’s more empowered buyer is engaging digitally versus personally through most of the cycle. Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years.
Adobe Experience Cloud Blog
DECEMBER 15, 2009
A Robert Half Technology study announces 54% of companies blog social media sites. Study shares that 8% of US companies have fired an employee because of social media misuse. Social media use soars among b-to-b marketers. Forrester Predicts Huge Growth for Social Media Marketing. Google improves Google Reader.
The ROI Guy
SEPTEMBER 17, 2010
Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you. To this end, are your marketing efforts connecting with these frugal buyers who don’t care about product features and benefits, and are instead value focused?
Expert insights. Personalized for you.
138 
Let's personalize your content