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Six strategies behind the trend in B2B client conferences

Biznology

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? Should you launch a client conference of your own? What a great way to get your customer’s full attention, especially compared with a trade show, where you have to compete with zillions of others. This got me wondering.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. B-to-B Print Advertising Drops in July. Trade Show.

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The 5 Top Media for Cold Prospecting

ViewPoint

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

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New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. When B-to-B marketers want to find new prospects, they have traditionally relied on two types of lists.

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The B2B marketing ironies of our time

Biznology

So if a prospect leaves behind a business card at a trade show, for example, the exhibitor should feel comfortable following up with an email. A few months later, at a conference, I spotted the booth of the very company where one of my most vicious critics was employed. The response was immediate, and it got nasty, fast.

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Digital Developments in Event Marketing

Biznology

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Getty Images via @daylife. I’ve been keeping an eye on some of the new developments, and happily share a few here. .

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B2B Lead Generation Blog: Better Sales and Marketing Integration

markempa

Last night, I stumbled upon Jeremy Porters notes and observations from DMAs B-to-B Conference session entitled, "Sales and Marketing Integration: How To Make It Happen and Why You Cant Afford Not To." Jeremy Porters Blog: B-TO-B CONFERENCE DAY ONE - SALES & MARKETING INTEGRATION.