Industrial Marketing Today

JULY 29, 2009

But like many b-to-b marketers, I’m not sure how it has impacted my business. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Content may indeed be King to the Internet fueled buying cycle.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 3, 2010

According to sales and marketing analyst firm SiriusDecisions, “Successful reps know that establishing credibility and providing value to a prospect or customer throughout the buying cycle is the difference between closing the deal and losing it. April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

Paul Gillin

JANUARY 26, 2016

They’re adopting buyer personas, content targeting and matching content to stages of the buying cycle. And my own contribution: I believe B2B marketers have finally realized that merely throwing content into the ether is both expensive and wasteful.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

The ROI Guy

SEPTEMBER 3, 2010

Successful demand generation programs are uniquely challenged today, and must address a changing landscape where: Economics are driving more decisions; The Internet is fueling a prospect driven buying cycle, and; Prospects are faced with information overload resulting in shorter attention spans than ever.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

ANNUITAS

MAY 15, 2015

So when Jennifer and Marisa unveiled the results of the 2015 B-to-B Buying Study of the behavior of 1,000 executives it’s easy to understand how the marketers in the room were taken aback. What the study showed was that buyers are interacting with sales reps more than 50% of the time in the earlier phases of the buying process.

B2B Sales 100

B2B Sales B to B Lead Ranking B2B 100

Adobe Experience Cloud Blog

JUNE 24, 2009

The Kern Organization did an impressive presentation about B-to-B offer strategies that keep your pipeline filled with the best leads.      Offers need to be relevant AND appropriate for the prospect's place in the buying cycle. .      Direct mail may not be dead.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Webbiquity

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Addressing Changes in the B2B Buying Cycle. Five Ways B-to-B Marketers Need to Change Their Game by Biznology. Let’s Hope They Recycle It.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

B2B Digital Marketer

OCTOBER 5, 2020

15:15 – The B2B buying cycle. Nobody was focusing on, especially in the B to B space, the, the marketing side. And so I guess the, the, the summer to summarize this topic, you know, buying awareness for B to B and super targeted awareness has never been easier than it is right now. Timestamps/Outline.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Adobe Experience Cloud Blog

OCTOBER 7, 2011

The summit was aptly named B-to-B Sales and Marketing: Forging a New Alliance. Creating a menu of sales and marketing actions with alignment to buying cycles is critical. CXOs seek insights from numerous individuals in their companies who play different roles in a complex B2B buying process.’

Advertising Agencies 48

Advertising Agencies Planning Buying Cycle Lead Nurturing 48

Biznology

MARCH 28, 2013

And it works great for luring prospects at various stages of the buying cycle, especially when they have already identified a need and are researching potential solutions. The theory is a good one. Bingo, with pull marketing tactics like providing educational content, you have a good chance of snagging a fairly qualified prospect.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Anything Goes Marketing

MAY 17, 2009

amyblack : # sds09 how do you increase adoption?

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

The ROI Guy

JUNE 29, 2011

The shorter content forms, such as blog posts and slide decks, as well as the newer document formats such as eBooks and Infographics, appeal to earlier phases of the buying cycle – better connecting and engaging executive / economic-focused decision makers.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

0160; Just think about this for a second: 70% of b-to-b marketers of all sizes do not feel their social media marketing is effective. Introduction and Definitions. First and foremost, we all believed the confidence gap (below) was the most interesting.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40