article thumbnail

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

article thumbnail

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

0160; Just think about this for a second: 70% of b-to-b marketers of all sizes do not feel their social media marketing is effective. Disintermediation (3). Introduction and Definitions. First and foremost, we all believed the confidence gap (below) was the most interesting. Social Media (239). Other Active Keywords. Stats (23).