Martech

APRIL 25, 2023

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. This 44-page report includes profiles of 10 leading B2B marketing automation vendors, capabilities comparisons and recommended steps for evaluating and purchasing.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Budget Programs 113

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. How vendors differentiate on capabilities. The top 5 solutions replaced.

Marketing Automation Services 131

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 131

Zoominfo

MAY 31, 2023

But too many marketing leaders still report that they haven’t built a complete ABM tech stack to deliver the automation they need. Everyone wants to be the first vendor in the door when accounts start showing interest in solving problems that you can help address. The good news?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Engagio

APRIL 19, 2021

When comparing vendors (particularly when it comes to SaaS), analyst reports are a staple resource. But do you ever wonder how those vendor comparison matrices take shape? And how one vendor makes it to the top right, while others cluster somewhere in the middle or straggle at the bottom? I am in my third year.

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

Martech

DECEMBER 18, 2023

Most CRM applications that offer this functionality can monitor conversations in real time and then provide reports to management, alerting them of potentially unhappy customers. Reports can be generated afterward with recommendations for the team members and the manager. Otherwise, this automation won’t work very well.

Marketing AI 123

Marketing AI Work Management Marketing Management Automation 123

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Click here to download!

Marketing Automation Services 118

Marketing Automation Services Marketing Management Vendors Marketing Automation 118

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. You’d assume, therefore, that marketing automation maturity – the level of sophistication at which companies employ the technology – has improved.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. Even with automation, we rely heavily on human interaction and system interfaces to drive much of the input.

Marketing Automation Services 116

Marketing Automation Services Marketing AI Marketing Automation Work Management 116

Customer Experience Matrix

AUGUST 20, 2012

One of my favorite parts about putting out a new edition of the VEST report is I get to dive into a pile of new data about industry trends. Indeed, with 208 data points on 22 vendors, there’s so much data that it’s a challenge to make sense of it. vs. 1.28), suggesting that vendors who add them are more leaders than followers.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Report 120

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. It’s hard to do that at any scale without using automation.

Marketing Automation Services 105

Marketing Automation Services Marketing Automation Work Management Automation 105

Salesforce Marketing Cloud

DECEMBER 11, 2023

Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. The spotlight’s now on why it’s high time to embrace automation, and how you can wield its power with precision. Not sure if BPA is right for you?

Automation 69

Automation Work Management Marketing Management Process 69

Martech

NOVEMBER 2, 2021

Technological upgrades, such as marketing automation, have improved campaign efficiency and effectiveness. ” Marketing automation remains an important piece of ops teams, but the changing digital landscape necessitates complementary solutions. Growth through marketing automation and integration.

Marketing Automation Services 126

Marketing Automation Services Marketing Management Automation Account Based Marketing 126

Salesforce Marketing Cloud

JULY 24, 2023

In fact, 77% of desk workers say that automating routine tasks would improve their productivity. Enterprise automation may be the key to bridging this gap. Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings. Not sure where to start with automation? This will help.

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Marketing automation is often a solution for companies that are growing rapidly and need to scale their efforts.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

TrustRadius Marketing

APRIL 17, 2022

Marketing automation allows for a marketing team or individual to amplify their work to thousands of people. First, we cover the hottest marketing statistics in the following categories: Market Scope Marketing Automation Success Why Use Marketing Automation? How is Marketing Automation being used? Market Scope.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Customer Experience Matrix

JANUARY 20, 2011

I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. Soon, I promise: the final data is all ready and only some light editing stands between you and a completed report. And, alas, it won't work on your iPad.)

Marketing Automation Services 120

Marketing Automation Services Sample Vendors Lead Scoring 120

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% What’s more, automated campaigns have been shown to drive 21% of marketing revenue. We even include a free template to help you evaluate vendors! Types of emails.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Marketing Insider Group

JANUARY 8, 2024

Content Creation From natural language processing to machine learning algorithms, AI enables content creators to generate compelling content and automate and enhance various aspects of the creative process. Download Sagefrog’s 2024 Marketing Mix Report to discover more B2B marketing tips and trends to expect in the year ahead.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Customer Experience Matrix

AUGUST 2, 2012

In a young industry like B2B marketing automation, the primary focus is growth, and I published some figures on that yesterday (repeated below). Since we do have revenue figures for the top four vendors, we can also look at their revenue per employee. This is a standard efficiency metric and more directly comparable across companies.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Martech Advisor

APRIL 8, 2020

In this article, Kerrie Davis, Director of Analytics of R2i discusses how to do better things than do copy and paste data into a spreadsheet and tweak charts, so automating routine marketing reports is a no-brainer. What do you intend to learn from the report? Who reads your report and why? Also, identify stakeholders.

Marketing Report 111

Marketing Report Automation Work Management Marketing Management 111

Webbiquity

MARCH 1, 2022

Now, a new report from PathFactory, the Content Engagement Report 2021 , sheds more light on how B2B buyers are consuming content and how B2B marketers may want to adapt in 2022. Here are six key findings from the report. Vendor content is attracting more visitors per account. Buyers are spending more time with content.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Martech

FEBRUARY 28, 2022

The perspective has been this: “We have this marketing automation platform. We’re going to build a few automations and then go on to something really challenging.” A Forrester WAVE matrix of leading vendors is one. Complex automations. That’s where intent comes in. Many factors influence intent.

Marketing Automation Services 129

Marketing Automation Services Intent Marketing Automation Email Marketing 129

SmartBug Media

JANUARY 13, 2020

You’re on the hunt for a marketing automation tool? Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? How customizable is the reporting module?

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Is it simple to set up for an experienced team and intuitive enough for non-technical marketers to create and monitor programs and generate reports? You can download this ANNUITAS|research report here.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. billion by 2026.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

KoMarketing Associates

AUGUST 23, 2018

Through a blend of marketing automation, personalization, and enhanced customer experience, it is increasingly possible to nail that goal. The first step is a true understanding of how closely tied these three tactics (marketing automation, personalization, and delivering a great customer experience) are.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes. Also, called the “best of breed” model, you choose each vendor individually and then focus on integrating all your platforms.

Enterprise Management 125

Enterprise Management Marketing Automation Services Work Management Marketing Management 125

Customer Experience Matrix

JULY 31, 2015

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Updating the report gives a nice overview of recent industry developments. Even B2C marketing automation is showing some interesting new life.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Martech

FEBRUARY 22, 2024

Marketing automation and generative AI tools increase the scale at which marketers can engage consumers. As for the aim to simplify stacks, manageability is a concern that even some leading vendors are acknowledging. The report is based on a survey of 250 marketers in the U.S., Get MarTech! In your inbox.

Marketing Automation Services 118

Marketing Automation Services Paid Search Agency Marketing Management Tools 118

Martech

JANUARY 17, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Click here to download!

Marketing AI 115

Marketing AI Enterprise Management Features Marketing Management 115

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. This is always a fun project because it gives me an overview of what all the vendors have been up to for the past six months. lots of new vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications.

Marketing AI 129

Marketing AI Work Management Marketing Management Examples 129

Bionic

FEBRUARY 19, 2021

Vendor Bills – Automate the process of receiving, organizing, and managing vendor bills related to the delivery of advertising media. Reconciliations – Automate the process of reconciling vendor bills against IOs, delivery, and performance. Automate Insertion Orders. Below is an overview of the new tools.

Budget Programs 65

Budget Programs Vendors Order Terms and Conditions 65

Martech

MARCH 27, 2024

They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data. The administrator should be trained by the software vendor and receive whatever support they need from your management team. Can you blame them? Maybe your systems are in a similar spot. Act on that.

Marketing AI 128

Marketing AI Marketing Management Lock-In CRM 128