SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? And it’s not a trend worth missing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Martech

JULY 14, 2022

Even a return to the “new normal,” however unlikely that may current seem, isn’t expected to slow the growth of ABM, because the trends driving the changes in buyer behavior have long been brewing. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

Account Based Marketing 112

Account Based Marketing Enterprise Management Work Management Marketing Management 112

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. That means even the absolute increase was down: $11.2

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Engagio

APRIL 19, 2021

When comparing vendors (particularly when it comes to SaaS), analyst reports are a staple resource. But do you ever wonder how those vendor comparison matrices take shape? And how one vendor makes it to the top right, while others cluster somewhere in the middle or straggle at the bottom? What do you think of their innovation?”

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

ClickZ

NOVEMBER 28, 2019

30-second summary: Acoustic is the largest independent marketing cloud, offering marketers purpose-built solutions on an innovative open marketing platform. Acoustic’s AI-powered tools have helped the likes of PayPal, Rakuten and Big 5 to vastly improve their customer experience and engagement.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well. . #2

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Only B2B

MARCH 6, 2024

So, let’s get on: Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success Defining Lead Generation and Lead Qualification Lead Generation: This refers to the initial process of attracting potential customers who might be interested in your products or services.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Martech

JANUARY 25, 2022

These solutions are designed to help sales and service agents communicate with customers more effectively. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. How a CRM platform helps sales and marketing teams collaborate effectively.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

NuSpark Consulting

FEBRUARY 5, 2017

Achieving this requires the use of specialized tools and tactics, however, or it can be a time-consuming and frustrating process. Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Reporting Mechanisms.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Oktopost

APRIL 29, 2024

Forrester research shows that 85% of organizations using intent data report substantial business benefits. Social intent data is the digital traces your leads leave on social media that signal their interest in purchasing a product or service. Marketers can use social intent data to enhance engagement and increase impact.

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Martech

MAY 3, 2022

Precision marketing provider Integrate has announces new capabilities for Precision Social and Cross-Channel Insights within its Demand Acceleration Platform. The announcement came at the Forrester B2B Summit in Austin, Texas. A full-service creative solution for LinkedIn ads. What Precision Social does. Why we care.

Advertising Channels 84

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 84

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 113

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 113

ClickZ

APRIL 29, 2020

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. More is spent on marketing technology today than on advertising. Forrester projections show spending on global marketing automation tech hit $13.4

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. Automation.

Account Based Marketing 100

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 100

Litmus

OCTOBER 1, 2018

White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report , along with insights from other research we’ve done. Have any additional questions about email service providers? With so much on the line, it’s no surprise that frustrations with ESPs run high.

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Convince & Convert

FEBRUARY 27, 2015

But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. It makes sense; the platforms are entrenched in our daily lives and offer a hefty B2C audience. Online video is quickly becoming one of the most important and inventive parts of the modern marketing mix.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

ClickZ

JULY 23, 2020

Marketing automation can take the guesswork out and help you make data-driven decisions amidst chaos. . Most marketers are accustomed to handling online buyer behavior and marketing in the virtual realm. Buyer behavior during a crisis can be inconsistent and difficult to predict without the right tools.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Only B2B

FEBRUARY 16, 2022

If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. As per Statista , the pandemic has pushed 62% of global B2B businesses to cut their marketing budgets.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Aberdeen

NOVEMBER 14, 2019

We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Buyer Intent Data Tools Market Insights. Data Offers Better Marketing Return on Investment (ROI).

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath is the CEO of Marketing Interactions. Factors such as economic conditions, industry trends, and technological advancements can all impact the buyer’s journey. What can we do to change that?

Marketing & Strategy 89

Marketing & Strategy Buyer Personas B2B Emarketing 89

Martech

DECEMBER 8, 2021

There’s also little reason to believe that the trend will be reversed once more in-person meetings become possible. Other data, this from a study conducted by Heinz Marketing for Integrate, suggests that 60% of B2B marketers are not confident in their current strategy, technology or team structure. Why it’s hot.

Account Based Marketing 68

Account Based Marketing Buy Process Marketing Automation Services 68

Madison Logic

JANUARY 18, 2023

You may think you know what buying groups are looking for and what they care about, but here are some trends to pay attention to: . Supplement these insights with first-party data from your CRM and marketing automation solution to understand what content they need to progress. Where are they in the buying journey? .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., But the platforms that power these activities continue to evolve. Dynamic content creation.

Marketing Automation Services 115

Marketing Automation Services Enterprise Management Work Management Marketing Management 115

distribion

DECEMBER 20, 2016

Here are two trends that we are looking forward to in 2017: 1. Marketing automation on the rise. Increase marketing efficiency while achieving better results with automation. Data & Marketing Association ). Forrester Research ). Did you know? eCommerce Storefront a top priority. Happy holidays!

Trends 60

Trends eCommerce Forrester Marketing Automation Services 60

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Misalignment between marketing and sales teams can lead to poorly qualified leads being passed on, impacting conversion rates. Keeping pace with marketing trends and technologies is essential for staying ahead of the curve.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Martech

MAY 23, 2023

Rather than jumping on each new martech tool, consider the cascading effects of each new technology across your business. Staying ahead of marketplace trends Keep a close eye on emerging trends and anticipate their impact on your team’s work over the next 12 to 24 months. Remember that people learn differently.

Planning 104

Planning Allocation Work Management Marketing Management 104

Unbounce

MAY 8, 2019

By offering landing page and conversion optimization services, you can create wicked new growth opportunities for both you and your clients. According to Jonathan Nacchache of Montreal’s Webistry , offering landing page services let them accelerate client success: It was a very natural decision that was born out of necessity.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

Only B2B

FEBRUARY 1, 2024

Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024. Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 This powerful tool is the future proof of your B2B lead generation strategy.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Full Circle Insights

SEPTEMBER 12, 2022

With an influx of interest in creating personalized ABM campaigns, marketers everywhere are looking for help. Not only is it difficult to build a successful ABM strategy and find the right tools for the job, but it’s also essential to constantly measure your efforts to ensure that your ABM campaigns are ultimately driving ROI.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

The Lead Agency

OCTOBER 4, 2017

Likewise, trending topics – such as self-driving cars and big data – have our piqued our collective interest in the potential of artificial intelligence and machine learning. According to researchers at RMIT , the future of work will be radically disrupted by ubiquitous automation.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Content4Demand

SEPTEMBER 24, 2021

An example of a content strategy would be targeting bottom-of-the-funnel activities for those using G2 Crowd to make comparisons of vendors. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Contently

MAY 23, 2017

However, based on the data out there, it’s possible AI could buck the trend. Along with what seems like every market research and consulting firm, Forrester is extremely bullish on AI , and this year is the beginning of a tidal wave. Like most parts of the software world, AI’s future is controlled by a select few.

Marketing AI 166

Marketing AI Stats Marketing Automation Services Forrester 166

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Ensuring your team is productive but not too busy will shape the culture, workload, and progress of your marketing initiatives.

Enterprise Management 62

Enterprise Management Marketing Budget Work Management Marketing Automation Services 62

distribion

DECEMBER 20, 2016

Here are two trends that we are looking forward to in 2017: 1. Marketing automation on the rise. Increase marketing efficiency while achieving better results with automation. Data & Marketing Association ). Forrester Research ). Did you know? eCommerce Storefront a top priority. Happy holidays!

Trends 40

Trends eCommerce Forrester Marketing Automation Services 40

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Content4Demand

FEBRUARY 15, 2023

Building a More Intelligent Content Stack with AI, Automation & Analytics Tuesday, February 28, 10:45 a.m. As AI, automation and sophisticated analytics converge in B2B marketing, they’re becoming must-haves for scaling and optimizing content engines. to 11:15 a.m. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94