SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. De-duplicate your leads. Marketo Sales Connect offers sales automation to complement Marketo’s marketing automation strengths. They can also build out automated email sequences and link to assets.

Marketo 66

Marketo SMB Lead Ranking Lead Scoring 66

DealSignal

MARCH 11, 2019

Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. Marketing and Sales Operations enjoy fuller and more accurate segmentation reports, prospect decisioning improves, and leads are routed to the proper sales rep.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Hubspot

JULY 27, 2023

According to HubSpot’s State of AI survey , sales teams use it to: Automate repetitive, time-consuming tasks like sending emails and updating records. Many sales leaders leverage automation to help teams reach their revenue and lead generation targets. Gain access to insights from the market and/or internal resources.

Marketing AI 47

Marketing AI Lead Ranking Budget Programs Work Management 47

Adobe Experience Cloud Blog

DECEMBER 10, 2013

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. Here are 5 ways to keep your database clean and in compliance.

De-duplication 48

De-duplication Thought Leadership Marketing Automation Services Contact Marketing 48

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. Here are some suggestions to help your sales team: Segment email list for prospects and existing customers and accounts. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

ANNUITAS

SEPTEMBER 7, 2010

  These technologies included a marketing automation platform and a CRM system.    Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.”    With marketing automation and CRM, it’s not any different. 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Zoominfo

NOVEMBER 16, 2021

But without reliable data sources and solid automated processes, marketers and sales teams are left to manually dig up whatever they can find and hope that it’s accurate. Enable hyper-targeted segmentation efforts in marketing, sales, and advertising campaigns.

Zoominfo 130

Zoominfo Hubspot De-duplication Lead Ranking 130

Zoominfo

APRIL 27, 2022

Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting. Just like duplicate records exist in various places within your database, multiple versions of the same data elements can exist across different records in your system.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Hubspot

MAY 27, 2015

Some examples of my “work”: Some Samples of My Automated Article Creation "Work" c. This was right around the time ALN was getting de-indexed, so maybe he was doing damage control with his clients whose rankings were dropping like flies.) Google’s de-indexing, plus Panda and Penguin, were just too much of a challenge for us.

Google 28

Google De-duplication Skype CAN-SPAM 28

Heinz Marketing

AUGUST 5, 2021

Check out the previous quick start guide posts on content amplification and sales automation. Is there automation functionality? Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Convince & Convert

APRIL 22, 2016

In fact, in non-tech companies, where marketing automation adoption rates were only 3% in 2014, this is almost never the case. Segment and Target People With Content Aligned to Their Persona. Clean data is the first step to segmentation. Avoid Duplicate Leads. But this is not always the case.

De-duplication 100

De-duplication Lead Ranking Lead Scoring Leads 100

Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If Consistent, accurate data can be segmented to a level of detail that allows you to create a specific, personalized message – for prospects who can make purchase decisions.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

seo.co

NOVEMBER 5, 2021

It has automated daily organic search ranking reports for all your keywords (with graphs over time), automatic link monitoring, page-specific on-site SEO recommendations, keyword metrics & suggestions, PPC campaign integration, Google Search Console integration, Google Analytics integration, and social media account integration.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

It has automated daily organic search ranking reports for all your keywords (with graphs over time), automatic link monitoring, page-specific on-site SEO recommendations, keyword metrics & suggestions, PPC campaign integration, Google Search Console integration, Google Analytics integration, and social media account integration.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

6sense

DECEMBER 10, 2021

It had to tighten its segmentation from “casting a wide net” to “using a fish finder” . And it wanted to pivot its campaigns away from a “MQLs via email nurture” approach toward an integrated, micro-segments approach. Ultra-Successful Segmentation. Segmenting and building journeys based on unique keyword clusters.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Adobe Experience Cloud Blog

OCTOBER 9, 2015

It contains duplicate records, incomplete addresses, and limited segmentation. This poor data makes it difficult to create targeted campaigns and engage your users, which ultimately limits what you can achieve with your marketing automation tool. De-duplicate records. Segment using job title data.

De-duplication 48

De-duplication Marketing Management Marketing Automation Services Lead Ranking 48

Martech

JANUARY 30, 2022

But many times, disparate systems lead to data duplication, lack of standardization and an increase in time-consuming manual tasks. If you find yourself spending more time normalizing data or de-duplicating contact records, and less time executing campaigns or evaluating campaign performance, it might be time to automate data integration.

Work Management 98

Work Management Marketing Management Organization De-duplication 98

DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Consistent, accurate data can be segmented to a level of detail that allows you to create a specific, personalized message – for prospects who can make purchase decisions.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Convert

APRIL 20, 2022

Segment backs this up, too: 7 out of 10 consumers say they appreciate personalization, so long as it’s data they’ve shared with a business directly. Keep it clean : Embrace the challenge of simple, efficient code in all areas of your site—weed out duplications and unnecessary plugins. Trend 5: Automating the A/B Testing Process.

Act-On 52

Act-On Trends Work Management De-duplication 52

Adobe Experience Cloud Blog

MARCH 26, 2015

If you don’t have clean data you might be sending people the wrong email campaigns, sending duplicate emails, and tracking skewed metrics. A clean database can help you properly segment, target, and track your programs. Dirty data can be a huge problem for your marketing effectiveness. Plus, you can append the data you already have.

Marketing Automation Services 48

Marketing Automation Services De-duping Marketing Management De-duplication 48

Martech Advisor

OCTOBER 15, 2019

The focus has shifted from anonymous persona-based personalization to Personally Identifiable Information (PII) driven ‘segment of one’ personalization, especially with AIdriven technology that is able to customize on the fly. CDPs provide unified customer data, customer segments, etc.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

seo.co

MAY 16, 2021

Are they targeting a different segment of your market? Ensure you don’t have duplicate site versions indexed in the search engines. Rumor has it, Google might start to de-rank websites that aren’t mobile-friendly, although this has yet to be defined or even confirmed. Who are your competitors targeting? Get rid of Flash.

Paid Content 112

Paid Content SEO CMS Development SERP 112