Automation Data Hygiene De-duplication Segmentation 
Rev
FEBRUARY 15, 2023
CRM, marketing automation platform or data warehouse) for data tracking and analysis so that all teams can easily access the same key performance indicators and data points. For example, implementing a data management platform can help ensure consistency and accuracy in your revenue data.
DealSignal
MARCH 11, 2019
Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.
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Zoominfo
APRIL 27, 2022
For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting. How do duplicates happen?
Heinz Marketing
AUGUST 5, 2021
Check out the previous quick start guide posts on content amplification and sales automation. Is there automation functionality? Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information.
Convince & Convert
APRIL 22, 2016
Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. In fact, in non-tech companies, where marketing automation adoption rates were only 3% in 2014, this is almost never the case. Clean data is the first step to segmentation.
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