The Evolution of CRM in the Era of Big Data
Heinz Marketing
JANUARY 24, 2024
By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. With the arrival of big data, a term that epitomizes the massive, complex datasets generated in the digital era, the landscape of CRM has undergone a transformative shift.
Let's personalize your content