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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Following are five ways AI can add value to B2B marketing: 1) Predicting Potential Customers: Once the B2B marketers plan to target a specific persona, they launch their targeting campaigns for generating leads. The target audiences can also be further refined based on local SEO trends.

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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

ABM integrated with inbound marketing practices generates the best results for companies, as specific decision makers within a company are targeted as opposed to only inbound marketing which targets all the people within a company. Thus, social engagement is a preliminary stage of captivating audiences through omnichannel marketing.

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How to Define & Measure Social Media KPIs Part V

Valasys

Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information to streamline the sales’ conversion cycles. The average time invested watching a video reflects whether or not the video content is engaging enough for the audiences on YouTube.

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. Several marketing strategies such as App-based targeting, SMS marketing, QR code marketing & In-game mobile marketing are designed exclusively to target the users using mobile devices.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

In fact, in the last week of June 2019, LinkedIn updated their algorithm for the optimization of the newsfeed, which led to an improvement in the audiences’ engagement on the platform. The self-service solutions provided by LinkedIn allow one to launch targeted campaigns quickly.

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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

But by combining highly measurable marketing techniques with statistical analysis, professional services firms are able to improve — often dramatically — their ability to attract and persuade their audiences. Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. First, let’s start with a definition.

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How to Define & Measure Social KPIs – Part -1

Valasys

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. The content strategy can be framed according to the demographic preference of the audiences.