Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. What Is Thought Leadership? Quick Takeaways.

Thought Leadership 347

Thought Leadership B2B Thought Leadership Research Practices 347

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways. First Round Review.

Thought Leadership 305

Thought Leadership Enterprise Management Work Management Marketing Management 305

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year.

Linkedin 99

Linkedin Ad Frequency Social Media Marketing Analytics Tools 99

Marketing Insider Group

JULY 16, 2020

The issue is that leadership, sales, marketing, and account management teams are pushing out more connection invitations, more messaging, and more stuff as they attempt to rebound and grow again. LinkedIn profiles, content, and messaging do not speak to the accounts they want – and to the human buyers, they want to engage with.

Top of Funnel 160

Top of Funnel Ideal Customer Profiles Profiling Linkedin 160

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. The Thought Leadership approach according to ExoB2B. Customer case studies.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Congratulations to all who participated!

B2B Thought Leadership 57

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 57

Trade Press Services

FEBRUARY 26, 2024

It starts with a keen understanding of B2B buyer behavior. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. Here are five buyer behaviors—backed by statistics—to consider when planning your B2B marketing content.

Trends 100

Trends B2B Thought Leadership B2B Thought Leadership 100

Thinkers360

MARCH 7, 2024

Thinkers360 is a full-service platform helping thought leaders of all levels build and amplify their personal brand and access a suite of monetization opportunities as an academic, advisor, analyst, author, consultant, entrepreneur, executive, influencer, and speaker.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

The Marketing Blender

JUNE 5, 2024

Are your B2B lead generation efforts feeling a bit…underwhelming? For innovative B2B companies or those with complex selling environments, traditional lead generation tactics often fall short. That’s where b2b demand generation comes in. Understand the B2B Demand Generation Landscape Yes, you need leads.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 118

B2B Marketing B2B Planning B2B Thought Leadership 118

Trade Press Services

JANUARY 2, 2024

This is especially true when it comes to communication channels, customer preferences and market trends. LinkedIn is still the quintessential B2B social media platform. LinkedIn is still the quintessential B2B social media platform. Being a customer-centric business is a full-time commitment.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 96

Paid Content Linkedin Social Media Top of Funnel 96

Marketing Insider Group

JANUARY 4, 2021

However, there are still plenty of opportunities to reach and convert customers. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). Content creators: As a small SaaS company, you probably don’t have the resources to publish content regularly. Not sure where to start?

Growth Marketing 355

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 355

Launch Marketing

MAY 26, 2021

B2C organizations and leaders were the first to adopt social media extensively, but B2B players have increasingly entered the arena over the last several years. As B2B organizations navigate how to create and refine their social media marketing strategy , it’s also important for B2B executives and leaders to be included in the mix. .

Social Media 107

Social Media Social Marketing B2B Thought Leadership B2B Marketing 107

SmartBug Media

JANUARY 30, 2019

A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. Optimize Your LinkedIn Profile. Those days are over. The design size should be 1400 x 425 pixels.).

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Which Channels Are Best for B2B Social Selling? Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. Thought Leadership Articles. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Explainer Posts.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. But blogging should remain a top B2B content marketing strategy when creating mid- to long-form content.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. Marketing Isn’t What We Thought It Was. 2003: LinkedIn launches, providing professionals a virtual way to connect and learn. In just 17 years, LinkedIn has become a valuable channel for marketers.

Paid Content 280

Paid Content Ad Frequency Paid Search Agency Marketing Budget 280

Sprout Social

APRIL 25, 2024

In this article, we’re sharing every social media marketing template we’ve ever made. If they had more time, they’d spend it responding to customers and planning strategic initiatives. Social media strategy deck You know the ins and outs of your strategy, but does your leadership team? Download the template 5.

Social Media 102

Social Media Template Work Management Marketing Management 102

Marketing Insider Group

MAY 11, 2020

Quick Takeaways: Content marketing is an opportunity to reach and convert new customers. Content marketing focuses an organization on telling brand stories that resonate with customers. Content marketing is the process of consistently publishing content that audiences want to consume. What Is Content Marketing Really?

Paid Content 158

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 158

Oktopost

JULY 4, 2022

In this article, we’ll walk you through your options and explain your timeline for migrating from Social Studio to another platform. The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Social media management & publishing.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. Its goal is to get the potential customers excited about buying your product. The best part?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Biznology

JANUARY 26, 2017

They’re going to the internet, search engines and social media, and this is driving B2B firms in a variety of industries to realize that if they don’t change the way they approach new business efforts, they could be kissing a lot of their best opportunities goodbye. Here are the most common objectives we run across in our work with B2B firms.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Champion Communications

JULY 24, 2023

In fact, since January, nearly half a million articles have been dedicated to Barbie, with a staggering 86,000 published in July alone. B2B businesses can leverage LinkedIn to connect with their target audience, share compelling earned and owned content, and build a community around their brand. Surprisingly, only 1.4%

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Vidyard

JANUARY 24, 2022

In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Customer Engagement Lab 1.9 LinkedIn Sales Solutions 3.4 LinkedIn Sales Solutions 3.4 LinkedIn Sales Solutions 4.6 Full Funnel 1.5

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

nDash

SEPTEMBER 1, 2022

As businesses engage with the marketplace, they’re turning to content marketing and thought leadership. Thought leadership is a common technique among business persons, especially those aiming to increase brand recognition and get more traction in their marketing. What Is Thought Leadership?

Thought Leadership 52

Thought Leadership Top of Funnel B2B Thought Leadership Content Marketing 52

Oktopost

MAY 30, 2023

The more you can do to solidify your brand’s status on social media, the more you are able to pull ahead in terms of thought leadership and share of voice; the more you interact with your audience, the better you can expect your click-through and conversion rates to be. The solution? Streamline that workflow. The solution?

Social Media 84

Social Media Enterprise Management Media Work Management 84

Exo B2B

OCTOBER 16, 2020

This pandemic changed everything, including not publishing our top 20 this spring. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

The Marketing Blender

DECEMBER 28, 2020

To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. The key is to personalize content to individual customer segments.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. The 2nd reason why you are thought of as a resource: You’re simply giving reminders.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Bluetext

SEPTEMBER 16, 2022

LinkedIn is the social platform we all associate with business, and for a good reason, it was designed for professional networking. Whether it’s your personal career or your organization’s growth, LinkedIn is made to promote success. 3 Tips to Increase Brand Awareness and Engagement on LinkedIn. 1) Build Out Your Company Page.

Linkedin 26

Linkedin B2B Thought Leadership Thought Leadership Ideal Customer Profiles 26

xiQ

DECEMBER 15, 2021

In fact, according to a research report published by Mckinsey, in February 2021, 62 percent of employed Americans worked at home during the pandemic, compared with 25 percent in 2019. McKinsey B2B Research Report, Oct 2020). Redeploying efforts to create thought-leadership content. Explore xiQ Workbench.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Tiecas

JANUARY 27, 2024

Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Here are three statistics on B2B blogging that should convince you. Industrial blogs are an integral part of manufacturing content marketing.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59