PureB2B

JANUARY 3, 2022

This person not only develops strategic methods of attracting in-market buyers; they’re also responsible for nurturing potential customers—warming them up just enough so they’ll continue down the path to conversion. All it takes is a keyword-optimized website and some effective content to attract relevant, in-market leads.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Inbox Insight

SEPTEMBER 10, 2021

It can provide you with the necessary audience intelligence when used in conjunction with AI and intent data, to truly tap into the minds of your buyers. 81% of marketing professionals research more than 6 pieces of content before committing to a purchase decision. How can you entice customers to keep coming back?

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

PureB2B

JUNE 9, 2022

Since customer data will form the basis of your marketing strategy and is instrumental for refining your customers’ experience, it’s crucial to implement a variety of methods to collect the right kinds of information. Collect Website Analytics and Customer Data. First, you should have a target audience in mind.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Marketing Interactions

OCTOBER 15, 2021

Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). 69% of B2B marketers are responsible for some (41%) to all (28%) of customer experience ( Capgemini ). Edelman/LinkedIn ). The Heart of RevOps is Revenue.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Madison Logic

NOVEMBER 30, 2023

By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Why Use Intent Data for Lead Generation.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

PureB2B

DECEMBER 19, 2020

Intent Isn’t Enough Anymore. Historically, predictive analytics and intent have not crossed paths. Intent has solely relied on a one-dimensional approach by utilizing singular keywords and topics, resulting in a somewhat vague output of data that can be confusing at times. Blending Intent and Predictive Analytics.

Intent 62

Intent Analytics Work Management Marketing Management 62

PureB2B

DECEMBER 19, 2020

Intent Isn’t Enough Anymore. Historically, predictive analytics and intent have not crossed paths. Intent has solely relied on a one-dimensional approach by utilizing singular keywords and topics, resulting in a somewhat vague output of data that can be confusing at times. Blending Intent and Predictive Analytics.

Intent 62

Intent Analytics Work Management Marketing Management 62

Content4Demand

SEPTEMBER 8, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent data removes the guesswork and the need for forms.

Intent Data 84

Intent Data Intent Content De-duplication 84

Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Everyone uses Google Analytics.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Heinz Marketing

JULY 9, 2021

Fuel lower funnel conversions: purchases, App downloads, video views, and more. Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Develop an informed targeting approach that incorporates real intent from real, in-market professionals. So lets get into it!

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Inbox Insight

NOVEMBER 30, 2021

How many sources of information do they rely upon when deciding on a new technology purchase? We’ve pulled together 24 of the best Tech Buyer Insights to help guide tech vendors in where they should be focusing their efforts as we head into 2022. What are their most pressing pain points?

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

Madison Logic

DECEMBER 14, 2021

The Combined Data Set Included in Latest ML Platform Release Provides ABM Marketers with Insights into an Account’s Propensity to Purchase. ML Insights unifies three powerful signals under one umbrella to create a holistic view of companies demonstrating the highest propensity to purchase. NEW YORK, Dec. NEW YORK, Dec.

Account Based Marketing 52

Account Based Marketing B2B Marketing Advertising Agencies Paid Search Agency 52

Aberdeen

JULY 5, 2018

Operations Optimization: In-Market Buyer Intent is Strong. The six-month in-market buyer intent trendline for “Operations Optimization” shows a steady upward slope as well as a recent sharp spike– from 9,000 researchers in May 2018 to 42,000 in early June 2018 (Figure 1).

Marketing AI 40

Marketing AI Optimization Bombora Buyer Intent 40

Inbox Insight

NOVEMBER 30, 2023

These Insights have been collated from a combination of first party research conducted on our Buyer Education Platform IFP and Intent analysis from our in-house Insights Team. What’s been successfully captivating the attention of B2B buyers in your market? Learn more about our market research services.

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80