SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. Process scaling.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In channel sales, companies (here we’ll call them vendors) sell through intermediaries.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. Expert Tip: When defining your goals and objectives, it’s also important to distinguish between analyst relations, influencer relations, and B2B influencer marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. According to Lenati managing partner, Jen Winter, they approach business problems with a deep focus in customer insights and empathy.

Advertising Agencies 49

Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 52% are using both vs. 37% in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Adobe Experience Cloud Blog

OCTOBER 2, 2018

Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Increased Efficiency.

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Let’s dig into these two macro trends in more detail. But it also just makes a ton of sense.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on. beforehand.

Account Based Marketing 110

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 110

Nuvi

OCTOBER 6, 2022

. – September XX, 2022 – Reputation , the global leader in reputation experience management, has announced its accolades from the G2 Fall Awards. Experience Management . Online Reputation Management. Additionally, Reputation moved up from from #4 to #3 in the Experience Management category. Social Media .

Enterprise Management 40

Enterprise Management Lead Scoring Lead Ranking Marketing Management 40

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 52% are using both vs. 37% in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Tony Zambito

MARCH 12, 2017

It is safe to say that no industry or B2B markets will go without some form of disruption affecting buyers and buying behaviors. More so than in consumer oriented markets, B2B markets had a degree of predictability that companies often relied on. Your Analytics Tell A Story Of The Past Only.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Agile marketing does just that. With an agile approach to marketing, our team was able to increase efficiency.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

Martech Advisor

NOVEMBER 28, 2019

Infogroup's Rohit Chowdhury takes a look at the state of data and analytics today, as well as how marketers can get back on the path to unlocking the benefits that effective marketing data can offer. Over the past decade, marketers have embraced the concept of “big data.” "Big" data is not always "better."

Organization 69

Organization Enterprise Management Effectiveness Peer-to-peer 69

Customer Experience Matrix

JUNE 17, 2019

None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators. But the fact that all three vendors are addressing the topic raises some interesting questions.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Conductor

SEPTEMBER 26, 2019

We’ve launched a new, free tool for marketers – the SEO ROI Calculator For Enterprises. Your first look at the SEO ROI Calculator for Enterprises. This finding is from Forrester , one of the world’s preeminent research and advisory firms. ” Collin Colburn, Analyst, Forrester.

ROI 40

ROI Lead Ranking SEO Paid Search Agency 40

Valasys

SEPTEMBER 24, 2018

Adobe will be acquiring privately-held cloud marketing software group Marketo from Vista Equity Partners for a whopping $4.75bn (£3.6bn)! Marketo delivers the leading B2B marketing engagement platform for the modern marketer, and there is no better home for Marketo to continue to rapidly innovate than Adobe.”.

Marketo 40

Marketo Enterprise Management Marketing Automation Services Marketing Management 40

SpotMe Blog

AUGUST 4, 2023

That’s where event check-in software can help. With the right event check-in software, you can make a great first impression, streamline processes, collect valuable attendee data, and reduce onsite staffing and costs. What Is Event Check-In Software? With event check-in software, attendees can check themselves in.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

PathFactory

APRIL 29, 2020

We have seen across our customer base that leading enterprise and mid-market brands are creating content on topics that satisfy this need for their customers, including crisis management, how to work remotely, how to adapt, and the list goes on. Using Path Analytics, she identified that there was a 3.5X reading it.

Enterprise Management 59

Enterprise Management Cable Marketing Budget Work Management 59

SpotMe Blog

SEPTEMBER 22, 2023

Efficient onsite event badge printing software is essential for a seamless check-in experience for your attendees. With so many options on the market, determining the best solution for your needs can feel overwhelming. What Is Onsite Event Badge Printing Software?

Work Management 52

Work Management Enterprise Management Marketing Management Budget Programs 52

SpotMe Blog

MARCH 23, 2023

Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Keen to get into the details?

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? email, mobile, social media, and websites).

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Allocadia

SEPTEMBER 16, 2019

Our vision at Allocadia has always been to build a world where marketers make every dollar count and solve the big problem of Marketing ROI. The starting point behind achieving this was helping marketers manage their marketing investments, and we have dramatically extended our product since then to become the Run Marketing platform.

Planning 45

Planning Enterprise Management Paid Search Agency Work Management 45

SnapApp

MAY 29, 2018

Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. According to OpenView Partners, the fastest growing companies can attribute 51% of annual revenue to inside sales efforts, compared to just 16% from self-service: ( Source ). just 18 months previous.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Martech Advisor

DECEMBER 16, 2019

The customer achieves their goal by using your products/services. Definition, Design, Management, Trends, and Examples. Customer listening is an essential component of customer service and experience. You’ll get plenty of suggestions related to product/service improvement through these approaches.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Martech

MARCH 30, 2022

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. Digital experience is now the buzzword of modern marketing, and the CMS is the engine powering it. Here is a breakdown of what we’ll be covering: What is a content management system?

Digital Asset Management 98

Digital Asset Management Enterprise Management CMS Development Work Management 98

Oktopost

APRIL 4, 2023

This is especially true for financial services, which are carefully monitored for the way they advertise and communicate with customers. Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing.

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Jeremiah Owyang Hey Adam we gotta catch up someday again, It’s not “me&# who was just saying this, it’s what the social strategist at enterprise class corporations said too.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Adobe Experience Cloud Blog

MAY 23, 2012

We are trending in San Francisco. To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. Now is an incredible moment for B2B marketing. So what does that have to do with Lead to Revenue Management (L2RM) and what is it anyways? Inspiring words!

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

SpotMe Blog

SEPTEMBER 22, 2022

HCP engagement is a top priority for all pharma enterprises due to a drastic change in HCP needs and expectations. They ran about 500 marketing and medical events in APAC by the end of Q3 in 2022. Emerging HCP engagement trends. But what are the top 3 emerging HCP engagement trends? There’s no doubt about it.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Conductor

JULY 6, 2022

What does this mean to you as a B2B marketer? You’re competing for attention in an information-overload world, and you have to consider that in your enterprise strategy formulation and digital marketing planning. Enterprise SEO is key to expanding your brand’s digital presence.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Brandpoint

JUNE 7, 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. Digital marketing. This year featured more in-depth sessions and workshops on digital trends. Host: The Innovation Enterprise.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132