SWZD

SEPTEMBER 11, 2019

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. PTC (formerly known as Parametric Technology Corporation) was dominant in computer-aided design (CAD) modeling software in the late 1980s, 90s and 2000s, and product lifecycle management (PLM) software in the late 1990s and 2000s.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. In any event, I didn’t commute to work today on my hoverboard, and you probably didn’t sit down to do advanced mobile marketing, predictive modeling or revenue analytics in your marketing automation system.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

AUGUST 13, 2010

Conversely, IBM is on a customer intelligence acquisition spree that has already included Coremetrics Web analytics, Sterling Commerce B2B integration and Cognos business analytics. I discussed this a bit in my post on Adobe’s acquisition of Day Software and in the industry consolidation post. But you already knew that.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Acquisitions Marketing Management 120

Customer Experience Matrix

JUNE 30, 2010

Other vendors have similar price points for the small business market (see my list of demand generation vendors ) although I suspect their internal costs are higher. They believe this makes it easier for their target customers (under 25 employees) to see them as the next logical step beyond standard email.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

ViewPoint

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. 7) Oracle Eloqua.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. This is a pretty common question so the answers were not very surprising.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 5, 2009

typically include a CRM option for clients who don’t want to pay for a separate Salesforce.com or other license - firms aimed at larger installations ( Marketo , Eloqua , Pardot , Genius.com ) are providing widgets that give sales people direct access to marketing automation information.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Cambridege, MA – [link]. Connecticut · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

JANUARY 31, 2010

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. For more on vendor classifications, see my list of demand generation vendors from last November.) Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Webbiquity

SEPTEMBER 1, 2010

Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). How to Reach Out to Bloggers by Chris Brogan. Share it on StumbleUpon. Share this on Technorati. Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Customer Experience Matrix

DECEMBER 22, 2010

It stakes a claim to a piece of the emerging market for enterprise-wide marketing systems, the same turf targeted in recent deals by IBM, Oracle , Adobe and Infor (and SAS and SAP although they haven’t made major acquisitions). This is obviously a huge decision for Teradata, a $1.7 billion company compared with IBM’s $100 billion in revenue.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

MLT Creative

MAY 19, 2010

Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. Eloqua can work with a company that's just getting started, or improve the sophistication of existing marketing efforts. This is your chance to set the record straight!

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

APRIL 27, 2015

And that’s exactly why I joined the Vidyard team just last week – to be part of a video marketing revolution and help marketers become more successful through the power of video content and video analytics. Back to that new product video with a million views – how many of those viewers are actually in your target audience?

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Customer Experience Matrix

MARCH 8, 2011

Even the most ambitious vision articulated by the vendors – radically more integrated, analytically-driven marketing management – won’t really change their sector of the marketing automation industry. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Customer Experience Matrix

MAY 15, 2008

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). However, those analytics are not yet in place.

Demand Generation 120

Demand Generation Demand Marketing Automation Services Marketing Management 120

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. They target a niche audience in the Fortune 1000. Right now the marketing automation industry couldn''t be hotter.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JULY 3, 2008

My basic objection was that the hardest part of building a business intelligence system is integrating the source data, and being on-demand doesn’t make that any easier. I still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on-demand business analytics vendor Lucid Era.

Work Management 120

Work Management Marketing Management Demand Market2Lead 120

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Rather than dropping buzzwords and generic marketing, Lenovo opted to speak to customers on a level they could relate to, and used entertainment as an education platform. Not bad for an IT solutions provider!

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Digital B2B Marketing

NOVEMBER 7, 2013

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Reachforce was the first B2B marketer I noticed using favorite spam and I’m clearly a target for their program. Big data analytics company.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

KoMarketing Associates

JULY 21, 2015

The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference. reports that your software produces, products that your equipment produces, products/services that your clients would typically produce, etc).

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Online Marketing Institute

JULY 31, 2009

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

Customer Experience Matrix

MAY 23, 2007

I’ve written about pretty much every variety of online marketing software here or elsewhere and have reviewed dozens of products in depth. If you’re familiar with these systems, you’ll immediately notice that search engine optimization is a world of $150 PC software, while all the other categories are dominated by large service providers.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120

Martech

FEBRUARY 25, 2022

Target customers. SMS campaigns reach customers quickly with personalized, targeted messages. Target customers. Acquia targets mid-market and enterprise businesses, and several of its most notable marketing automation customers are Shake Shack, Lids, ParkNow and Applause. Target customers. Act-On Software.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Metadata

FEBRUARY 16, 2021

At the end of my tenure, or we were in business analytics, business analytics platforms. Elissa Fink: So, we ended up in a platform that Gartner renamed from business intelligence to business analytics. Jason Widup: When analytics was really pretty stuffy. And said, “Hey, no, analytics is for everyone.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52