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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

Gartner reports that B2B prospects’ behavior is changing. Variety and Personalization Bombarding users with the exact offers repeatedly feels like an annoying buzzing fly. The more challenging part is the tech behind the analytics for form optimization. For those in the early stages, offer educational resources.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Building buzz around your brand takes an eye for both experimentation and data.

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45 Emerging Technology Stats to Know in 2020

Hubspot

To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology. The number of industries that have implemented it has grown by 270% since 2015 ( Gartner ). Augmented and Virtual Reality.

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10 of the Best B2B Facebook Pages

KoMarketing Associates

Why It’s Good : The Oracle Business Analytics page (ranked #9, yes there are 3 B2B pages in the top 10!) The company’s Midsize Businesses page has almost 5,000 likes and caught our eye with a steady mix of blog content, videos, and other posts featuring IBM’s solutions or just industry buzz. Likes : 31,427.

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Three Bold Predictions for B2B Martech in 2017

Leadspace

In 2017, expect the whole buzz around ABM to largely disappear to provide “room” for more exciting things. See Gartner’s Hype Cycle.). So expect this year to see plenty of acquisitions, as the large tech companies stack up on innovative start-ups in the martech/adtech/predictive analytics spaces.

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Is Mobile Marketing Right for Industrial Companies?

Industrial Marketing Today

The current buzz about mobile marketing is probably second only to the hype surrounding social media. Gartner predicts mobile phones will overtake PCs as the most common Web access device worldwide by 2013. You can easily get good data from your Google Analytics. Here’s how: Log into your Google Analytics.

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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Posted in Innovation Interactive Marketing Strategy. So what does a CDO do?