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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly.

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How to use Google Analytics for stronger social media reporting

Sprout Social

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

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Decoding Google Analytics 4: Understanding GA4 and the True Impact of Your B2B Marketing Efforts

FunnelEnvy

All SaaS and B2B marketers need tools that provide actionable insights into customer behaviors, marketing impact, and campaign performance. Since 2005, Google’s Universal Analytics (UA) has been a critical marketing data and analytics source. Let’s break down the most impactful features.

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The deprecation of Google Analytics (as we’ve known it)

Martech

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Anger – “How could Google get rid of Universal Analytics?” I’m in.”

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools.

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3 Important Google Analytics Data Quirks

KoMarketing Associates

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

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Buffer Pricing: Is It the Right Choice for Your Business?

SocialPilot

Whether you are a social media manager managing a few social media accounts or you need it for your business to manage multiple platforms, you must pick a social media management tool that is flexible and valuable, and whether Buffer fulfills all that you need or not.

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