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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Performance: Which content or channel is having the biggest impact?

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A Guide to Implementing Language Variants in HubSpot Content Hub (CMS Hub)

SmartBug Media

Expanding your business’s reach involves more than just translating text. HubSpot Content Hub, formerly known as CMS Hub, offers tools and features specifically designed to efficiently manage multilingual content. During the setup, provide relevant details about your business and objectives. Utilize multilingual features.

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8 Demand Generation Tactics to Implement in 2024

Oktopost

Social listening and analytics tools like Oktopost enable you to gather valuable first-party data to segment your audience. A successful program relies on a workplace culture that values employee voices and encourages them to authentically share their passion for the company’s mission.

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Picking the Right Marketing Operations Tools for Your B2B Marketing Team

New North

It’s about getting past vanity metrics and focusing on true impact, aligning efforts with closed-won revenue and other tangible business outcomes. By aligning marketing efforts with sales and ensuring that every campaign is tied to business outcomes, marketing operations provides a clear picture of what’s working and what’s not.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

1 For small-to-medium-sized businesses (SMBs) that can’t afford to build out an entire marketing department in-house, complete with strategic marketers, certified specialists and subscriptions to the various tools and platforms that make a marketing program run, an agency is often the way to go. Partner with a Marketing Agency.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. Whether you're a publishing powerhouse or an independent news organization, you need a suitable CMS with robust technology for high-quality content.

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TheCustomer QT – August 3, 2021

The Customer

Sitecore’s CMS is a “high end but tightly coupled offering,” he writes — and it’s starting to look out of place as marketing organizations are increasingly looking to compose stacks from elements created by a number of vendors. They have a multi-year lead on the majors like Adobe, Microsoft, Oracle, and Salesforce. TECHNOLOGY.