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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. This contrasts sharply with mature categories like email, landing pages, and nurture campaigns, where dozens of features are shared by most systems.

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Video Marketing Best Practices

SmartBug Media

Be sure to include a call to action in the video itself and the video landing page. If you are posting a how-to video on your website, surround it with calls to action on the page that let your audience know you have the materials they need, the knowledge to do it for them, or the how-to guide to help them. Make It Social.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

The buttons can be downloaded as CSS code or as PNG images that are ready to be implemented directly on the landing page. How we use it : This is a very handy tool for us when we perform competitive analysis. We use it to write more effective blog titles as well as HTML titles based on the analysis of the words we use.

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No Leads from Social Media? No Excuses.

The Point

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

It's here where I came across the term eco-marketer and I wanted to build on the excellent analysis that they have already provided. I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Increase conversions; a defined action on your website/landing pages. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Downloadable Content via Landing Pages. Phase One: Content Assessment.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Increase conversions; a defined action on your website/landing pages. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Downloadable Content via Landing Pages. Phase One: Content Assessment.