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10 Top AI-Based Tools for Marketing and Sales

Webbiquity

There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. Myth #1: AI is going to take my marketing job. 10 AI-Based Marketing and Sales Tools.

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Big Data: What It Is, Why We Need It, and How to Use It

Webbiquity

Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it. The post Big Data: What It Is, Why We Need It, and How to Use It appeared first on B2B Marketing Blog | Webbiquity.

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Three Web Analytics Tools Worth a Close Look

Webbiquity

Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. Where it gets interesting is in the correlations it surfaces.

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What Are Content KPIs and Why Do They Matter?

Navigate the Channel

Defining Content KPIs Content KPIs are quantitative and qualitative metrics used to gauge the performance and impact of your content marketing efforts. KPIs provide direction toward getting a desired result and can help businesses and marketers make informed decisions. No deep dive. No second page. Except for the exception.

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The Ultimate Guide to Google Analytics in 2019

Hubspot

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360).

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The Essential Artificial Intelligence Glossary for Marketers

Hubspot

And if AI is already transforming the way we want customer service, how else could it change our jobs as marketers? Why Artificial Intelligence Matters for Marketers. These examples are just the beginning of how AI will affect the way marketers work. 13 Artificial Intelligence Terms Marketers Need to Know.

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What Is Good ROI for Your Marketing Campaigns?

Content Standard

By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program. But what is good ROI for marketing campaigns? But if your business gets less than a dollar back for every dollar invested in marketing? What is good ROI for marketing?

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