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Ensure Your Innovation Hits It Out of the Park

Vision Edge Marketing

In major league baseball, when an investment is made in a new superstar, it is with the expectation that the team will win the World Series. In a different study, McKinsey found a strong correlation between innovation and performance. This requires research and data analysis skills. Innovation is a Team Sport.

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Now is the Time to Revisit Data Literacy

Vision Edge Marketing

” This data supports our contention that data literacy is essential to achieving a data-driven culture and business growth. How many members of your team have mastered or are proficient in each of them? If the answer is only one or a few compared to most or all, then it may be time to address the data literacy of your team.

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Sales Strategy 101: The Ultimate Guide

Zoominfo

A sales strategy is a set of coordinated actions, activities, and plays for go-to-market teams to follow to achieve their sales pipeline target. Sales strategies vary based on the customer segment, region , and team structure. The type of sales strategy your team pursues will also depend on your goals. Get creative!

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How to use decision intelligence to tackle complex business challenges

Martech

Leaders and teams can make informed decisions at every level of the company! Decision intelligence (DI) is an evolving discipline that combines data, analysis, AI, automation, and experience to make better decisions. Broadly, strategic intelligence means using BI insights to drive and support strategy. Calculated decisions.

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How to Hire SEO Specialists in the Philippines

Spiralytics

Whether you plan to jumpstart or boost your company’s online success, adding an SEO specialist to your team can be a game changer. Proficiency with Ahrefs, SEMrush, Google Search Console, and Google Analytics is essential for competitor analysis, keyword research, and website metrics monitoring.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

It can be difficult to correlate corporate communication efforts to business impact. In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. However, there is often an overlap of functions across different teams.

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People, Partners, Technology: How Boots rebuilt for first party data

ClickZ

We spoke with Ollie Shayer, Director of Omni-Media at Boots, to understand how and why realigning their teams, technology, and partners has enabled them to embrace the importance of data and continue building the life-long relationship with their customers that define Boots as a brand. Before, teams were far more siloed.