Top 3 Strategies To Personalize Your Email Campaigns
Porch Group Media
JANUARY 14, 2023
Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Additionally, 66% of buyers think seeing non-personalized material would deter them from making a purchase. Email personalization increases open rates by 26% and generates a 760% increase in email revenue.
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